Описание: Covers topics that students recognize from their marketing course, such as key thinkers and concepts, and some that they won`t. This work looks at areas such as the development of marketing as a discipline and as an academic subject. It aims to challenge students` thinking and help them get a good mark in their exams.
Описание: Covers topics that students recognize from their marketing course, such as key thinkers and concepts, and some that they won`t. This work looks at areas such as the development of marketing as a discipline and as an academic subject. It aims to challenge students` thinking and help them get a good mark in their exams.
Описание: In Cross-Cultural Management, the author takes a critical, power-sensitive and culturally-aware perspective that moves beyond the paradigms debate, placing greater emphasis on the holistic nature of culture and its managerial consequences and taking into account the diversity and multiple identities apparent in cross-cultural management. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for students of cross-cultural management, human resource management or workplace diversity and professionals working in organizations and intercultural training.
Описание: In Cross-Cultural Management, the author takes a critical, power-sensitive and culturally-aware perspective that moves beyond the paradigms debate, placing greater emphasis on the holistic nature of culture and its managerial consequences and taking into account the diversity and multiple identities apparent in cross-cultural management. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for students of cross-cultural management, human resource management or workplace diversity and professionals working in organizations and intercultural training.
Описание: Engaging and entertaining in equal measure, Human Resource Management is a book about work, the people who do it and the way they are managed (and mismanaged). Raising issues that are often neglected in typical HRM texts, such as work intensification and unemployment; it explores the realities of work, workers, and the communities that are affected by HRM policy and practice. Grugulis draws on current research to provide a critical and reflective overview of the key debates in HRM today. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for students of HRM, professionals working in organizations and anyone with an interest in the nature of human resources.
Описание: The Second Edition of International Business includes recent impacts on international business such as the financial crisis, Brexit and the changing political landscape, Chinese steel prices and the Panama Papers revelations. It includes two new chapters on understanding people and organizations in International Business as well as coverage of recent international reports from Amnesty, Oxfam and the World Bank. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for students of International Business, professionals working in global organizations and anyone curious about the workings of the international business world.
Описание: Helps students get to grips with strategy`s key issues and broad debates and introduces them to the ideas in the classroom. This book recaps the history of strategy as an academic discipline and evaluates major schools of strategic thought. It is suitable for those studying strategy at undergraduate, Masters and MBA level.
Описание: In Employment Relations the authors translate years of experience, with the help of interesting vignettes, real life examples and connections with popular culture, into a critical understanding of the topic that brings the field to life. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. An excellent supplementary text for Employment Relations and HRM students or anyone interested in a short, succinct book on the subject of Employment Relations.
Описание: With the ultimate question of why studying the world of International Business is important to you as an individual, this title presents an exploration of contemporary International Business.
Описание: The Second Edition of International Business includes recent impacts on international business such as the financial crisis, Brexit and the changing political landscape, Chinese steel prices and the Panama Papers revelations. It includes two new chapters on understanding people and organizations in International Business as well as coverage of recent international reports from Amnesty, Oxfam and the World Bank. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for students of International Business, professionals working in global organizations and anyone curious about the workings of the international business world.
Описание: Conceived by Chris Grey as an antidote to conventional textbooks, each book in the `Very Short, Fairly Interesting and Reasonably Cheap` series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
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