Описание: Addresses how consulting and contracting firms in the construction and engineering industries integrate corporate social responsibility into business strategy and how this translates into better business performance. This book offers examples that is suitable for managers who have to deal with the reality of the industry on a day-to-day basis.
Автор: Puranam Название: Corporate Strategy ISBN: 1107120918 ISBN-13(EAN): 9781107120914 Издательство: Cambridge Academ Рейтинг: Цена: 11246.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This concise textbook arms students and managers with the tools needed to make good decisions on corporate strategy issues and to perform sound analysis of the corporate strategy decisions of others. A rich companion website with downloadable tools, case materials and current examples from the media is also included.
Автор: Husted Название: Corporate Social Strategy ISBN: 0521149630 ISBN-13(EAN): 9780521149631 Издательство: Cambridge Academ Рейтинг: Цена: 5386.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? This book answers this and other questions by explaining the how and why of creating value and competitive advantage through corporate social action.
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