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Strategic Social Marketing, Jeff French and Ross Gordon



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Цена: 13344р.
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Автор: Jeff French and Ross Gordon
Название:  Strategic Social Marketing
Издательство: Sage Publications
Классификация:
ISBN: 1446248615
ISBN-13(EAN): 9781446248614
Обложка/Формат: Hardback
Страницы: 448
Вес: 0.975 кг.
Дата издания: 28.04.2015
Серия: Economics/Business/Finance
Язык: English
Иллюстрации: Black & white illustrations
Размер: 192 x 238 x 33
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Sales & marketing
Рейтинг:
Поставляется из: Англии
Описание: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’  Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as  ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.



      Новое издание
Strategic social marketing

Автор: French, Jeff Gordon, Ross
Название: Strategic social marketing
ISBN: 1526446030 ISBN-13(EAN): 9781526446039
Издательство: Sage Publications
Цена: 13805 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.
Описание: Adopting an international approach and offering a broader and contemporary perspective, this second edition of  Strategic Social Marketing  presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including:   New ideas introducing core values and ways of thinking about behaviour and social change Integration of the latest concepts, research, and frameworks informing behaviour and social change efforts New vignettes and short case studies from leading thinkers in the field to illustrate concepts and ideas throughout the text The authors explore the reasons why social marketing should be an integral component of all social programme design and delivery when looking to achieve social good. They comprehensively explain the nature and application of social marketing; reconceptualising ‘value’, ‘systems thinking’, ‘the social marketing intervention mix’, and ‘critical social marketing’, in the social context. They then lay out strategy, plans, frameworks and tactics that policymakers, practitioners, students and indeed any social change agents can use to effect change for social good.


Strategic International Marketing

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
Рейтинг:
Цена: 7000 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Strategic Marketing

Автор: Cravens David
Название: Strategic Marketing
ISBN: 0071326235 ISBN-13(EAN): 9780071326230
Издательство: McGraw-Hill
Рейтинг:
Цена: 5082 р.
Наличие на складе: Невозможна поставка.

Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.

Strategic Relationship Marketing

Автор: Hougaard SГёren, Bjerre Mogens
Название: Strategic Relationship Marketing
ISBN: 3540018700 ISBN-13(EAN): 9783540018704
Издательство: Springer
Рейтинг:
Цена: 4906 р.
Наличие на складе: Поставка под заказ.

Описание: There is more and more evidence that economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. The attributes of exchanges, i.e. reciprocity, interdependence, partnership and transparency vis-a-vis every single customer create more and "market dominance". This book encompasses strategical as well as operational points of view and gives a complete overview of strategic relationship marketing and the theoretical rationals and paradigms. The authors introduce the concept of relationship networks and discuss how to deal with the influence of relationship. Relationship marketing is dealt with as a real marketing discipline integrating economics, institutional factors, behavioral aspects and strategy.

Strategic marketing

Автор: Proctor, Tony
Название: Strategic marketing
ISBN: 041545817X ISBN-13(EAN): 9780415458177
Издательство: Taylor&Francis
Рейтинг:
Цена: 6351 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. This work uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of `strategic windows` to improve its position.

Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Автор: Hughes Arthur
Название: Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
ISBN: 0071773487 ISBN-13(EAN): 9780071773485
Издательство: McGraw-Hill
Рейтинг:
Цена: 5543 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Providing marketing professionals with the most current theories, strategies, and practical advice for 15 years--now fully updated and revised to include digital platforms to expand outreach further than ever

Strategic Social Media Marketing To Soci

Автор: Mahoney L. Meghan
Название: Strategic Social Media Marketing To Soci
ISBN: 1118556844 ISBN-13(EAN): 9781118556849
Издательство: Wiley
Рейтинг:
Цена: 4100 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

Strategic Social Marketing

Автор: Ross Gordon Jeff French &
Название: Strategic Social Marketing
ISBN: 1446248623 ISBN-13(EAN): 9781446248621
Издательство: Sage Publications
Рейтинг:
Цена: 4370 р.
Наличие на складе: Нет в наличии.

Описание: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. 'For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’  Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as  ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.

Strategic Marketing

Автор: West Douglas
Название: Strategic Marketing
ISBN: 019968409X ISBN-13(EAN): 9780199684090
Издательство: Oxford Academ
Рейтинг:
Цена: 6326 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

Strategic marketing

Автор: Drummond, Graeme Ensor, John Ashford, Ruth
Название: Strategic marketing
ISBN: 075068271X ISBN-13(EAN): 9780750682718
Издательство: Taylor&Francis
Рейтинг:
Цена: 18480 р.
Наличие на складе: Поставка под заказ.

Описание: Offers coverage of developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning. This book uses an exam focused approach which has been class tested and refined.

Strategic marketing planning

Автор: Gilligan, Colin Wilson, Richard M.s.
Название: Strategic marketing planning
ISBN: 1856176177 ISBN-13(EAN): 9781856176170
Издательство: Taylor&Francis
Рейтинг:
Цена: 5427 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.

Marketing Competences and Strategic Flexibility in China

Автор: Li-Hua Richard
Название: Marketing Competences and Strategic Flexibility in China
ISBN: 0230013503 ISBN-13(EAN): 9780230013506
Издательство: Springer
Рейтинг:
Цена: 12016 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Today`s China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

Strategic Sales and Strategic Marketing

Автор: Lane
Название: Strategic Sales and Strategic Marketing
ISBN: 0415614511 ISBN-13(EAN): 9780415614511
Издательство: Taylor&Francis
Рейтинг:
Цена: 4041 р.
Наличие на складе: Невозможна поставка.

Описание: The evolution of the traditional sales function into a strategic capability mandates renewed attention to the link between strategic marketing and the emerging field of strategic sales. This book was published as a special issue of Journal of Strategic Marketing.


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