International Public Relations and Public Diplomacy 9781433126871

Варианты приобретения

Цена: 7121.00р.
Кол-во:
Наличие: Поставка под заказ. Есть в наличии на складе поставщика.
Склад Америка: Есть
При оформлении заказа до:
Ориентировочная дата поставки:
При условии наличия книги у поставщика.

Добавить в корзину

в Мои желания

Автор: Kinsey Dennis F.
Название: International Public Relations and Public Diplomacy
ISBN: 9781433126871
Издательство: Peter Lang
Классификация:

Теория комуникаций

ISBN-10: 1433126877
Обложка/Формат: Paperback
Страницы: 466
Вес: 0.65 кг.
Дата издания: 27.11.2014
Язык: English
Издание: New ed
Размер: 153 x 226 x 26
Читательская аудитория: Professional & vocational
Ключевые слова: Communication studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies
Подзаголовок: Communication and engagement
Рейтинг:
Поставляется из: Англии
Описание: This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.
Дополнительное описание: Contents: Guy J. Golan/Sung-Un Yang: Introduction: The Integrated Public Diplomacy Perspective Foundations – Michael D. Schneider: U.S. Public Diplomacy Since 9–11: The Challenges of Integration – Olga Zatepilina-Monacell: Public Diplomacy in NGOs – Sarab

International Public Relations and Public Diplomacy, Kinsey Dennis F.