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On Behalf of the President: Presidential Spouses and White House Communications Strategy Today, Wright Lauren A.


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Цена: 9900.00р.
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Автор: Wright Lauren A.
Название:  On Behalf of the President: Presidential Spouses and White House Communications Strategy Today
ISBN: 9781440848599
Издательство: Marston Book Services
Классификация:



ISBN-10: 1440848599
Обложка/Формат: Hardback
Страницы: 207
Вес: 0.49 кг.
Дата издания: 30.04.2016
Язык: English
Иллюстрации: 2 illustrations, unspecified
Размер: 234 x 156 x 14
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: Presidential spouses and white house communications strategy today
Рейтинг:
Поставляется из: Англии
Описание:

More than any other time in history, the First Lady now bears responsibilities tantamount to any high-ranking cabinet member.This fascinating book documents the growing presence of the presidents wives in the communications strategies of the last three administrations, explaining why their involvement in a campaign has been critical to its survival. The book explores how the First Lady serves to persuade public opinion, make personal appeals to the public on behalf of the president, and promote initiatives that serve as uncontroversial frames for controversial policies.

The author delves into political discussions about what makes presidents and presidential candidates likable, what draws public support to their agendas, and why spouses appear to be more effective in these arenas than other surrogates or even the presidents themselves. The content features dozens of interviews with former White House staff and communications strategists; in-depth analysis of almost 1,700 public speeches made by Hillary Clinton, Laura Bush, and Michelle Obama; and surveys testing the effect of public relations strategies involving spouses on political opinion.



Giving--The Sacred Art: Creating a Lifestyle of Generousity

Автор: Wright Lauren Tyler
Название: Giving--The Sacred Art: Creating a Lifestyle of Generousity
ISBN: 1683360788 ISBN-13(EAN): 9781683360780
Издательство: Неизвестно
Цена: 3999.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This year`s session was marked by substantial steps forward to support the reform process launched in 2009 with the aim to modernise the institutional framework and ensure a more efficient functioning of the commission. In addition the session adopted guidelines on precautionary conservation measures aimed at minimizing undesirable effects on stocks and improving fisheries economic profitability.

Pretty Handmades: Felt and Fabric Sewing Projects to Warm Your Heart

Автор: Wright Lauren
Название: Pretty Handmades: Felt and Fabric Sewing Projects to Warm Your Heart
ISBN: 6059192203 ISBN-13(EAN): 9786059192200
Издательство: Неизвестно
Рейтинг:
Цена: 2368.00 р.
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Описание: Encouraging crafters of all skill levels on their creative journey, this book contains felt and patchwork sewing projects with step-by-step illustrations and easy to follow instructions. The designs are quick and fun to make and with such a wide range of well-designed projects and techniques, there is something for everyone. From patchwork, quilting, and hand embroidery to English paper piecing and sewing with felt, readers can learn new skills or be challenged to try different techniques to create something very special.

These pretty projects will inspire creativity and warm the heart.


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