The Universal Journalist - Fifth Edition, Randall David

Автор: Randall David, Crew Jemma
Название: The Universal Journalist
ISBN: 0745343252 ISBN-13(EAN): 9780745343259
Издательство: Неизвестно
Цена: 3760.00 р.
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Описание: A fully updated edition of one of the world`s bestselling journalism handbooks

Автор: Collins, Randall
Название: The Sociology of Philosophies: A Global Theory of Intellectual Change
ISBN: 0674001877 ISBN-13(EAN): 9780674001879
Издательство: Harvard University Press
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Цена: 6486.00 р.
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Описание: Collins traces the movement of philosophical thought in ancient Greece, China, Japan, India, the medieval Islamic and Jewish world, medieval Christendom, and modern Europe. He focuses on the social locations where sophisticated ideas are formed: the patterns of intellectual networks and their inner divisions and conflicts.

Автор: Randall, Lisa
Название: Dark Matter and the Dinosaurs
ISBN: 184792395X ISBN-13(EAN): 9781847923950
Издательство: Random House - Penguin
Цена: 1847.00 р.
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Автор: Rothenberg, Randall
Название: Where the Suckers Moon
ISBN: 0679740422 ISBN-13(EAN): 9780679740421
Издательство: Random House (USA)
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Цена: 1368.00 р.
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Описание: "For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991.

As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign.

One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.