Antagonism on YouTube: Metaphor in Online Discourse, Stephen Pihlaja

Автор: Andreas Musolff
Название: Political Metaphor Analysis: Discourse and Scenarios
ISBN: 1441160663 ISBN-13(EAN): 9781441160669
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 5384.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Political metaphors and related figurative discourse tools are characterised by their variability and contentiousness. Using them, discourse participants try to gain competitive advantage over others by offering their audiences new meaning nuances, challenging each other and announcing political initiatives. It is here that metaphor as a means to change meanings - and thus, to change social and political reality - comes into its own.

Political Metaphor Analysis provides an innovative approach to the study of figurative language use in political discourse by presenting empirical analyses based on a large corpus of political metaphors and metonymies, linking these analyses to theoretical positions and assessing their limitations and perspectives for further exploration. The 'classic' model of conceptual metaphor analysis, pioneered by Lakoff and Johnson (1980) and expanded and amended over the past thirty-five years, is critically examined with regard to new findings about the variation, historicity, pragmatic exploitation, comprehension and interpretation of metaphors.

As a central new analytical category, the notion of "metaphor scenario+? is proposed and tested against various sub-sets of data. It allows to link hypothesised conceptual metaphors to narrative, argumentative and evaluative patterns in actual discourse and understanding processes, so that their cognitive significance can be more reliably gauged and theoretically modelled.

Автор: Musolff Andreas
Название: Metaphor and Discourse
ISBN: 1137539984 ISBN-13(EAN): 9781137539984
Издательство: Springer
Рейтинг:
Цена: 9083.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The contributors present a coherent collection of work on the functioning of metaphor in public discourse and related discourse areas from a broadly cognitive-linguistic background, providing a state-of-the-art overview of research on the discursive grounding of metaphor from a cognitive-linguistic perspective.

Автор: Koller
Название: Metaphor and Gender in Business Media Discourse
ISBN: 1403932913 ISBN-13(EAN): 9781403932914
Издательство: Springer
Рейтинг:
Цена: 16070.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor.

Автор: Musolff
Название: Metaphor and Political Discourse
ISBN: 1403933898 ISBN-13(EAN): 9781403933898
Издательство: Springer
Рейтинг:
Цена: 15372.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Far from being rhetorical ornaments, metaphors play a central role in public discourse, as they shape the structure of political categorisation and argumentation. Finally, drawing on examples of metaphor negotiation and on a reassessment of Hobbes` concept of metaphor in Leviathan, the book highlights the ethical dimension of metaphor in politics.

Автор: Andreas Musolff
Название: Political Metaphor Analysis: Discourse and Scenarios
ISBN: 1441198172 ISBN-13(EAN): 9781441198174
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 20592.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Political metaphors and related figurative discourse tools are characterised by their variability and contentiousness. Using them, discourse participants try to gain competitive advantage over others by offering their audiences new meaning nuances, challenging each other and announcing political initiatives. It is here that metaphor as a means to change meanings – and thus, to change social and political reality – comes into its own. Political Metaphor Analysis provides an innovative approach to the study of figurative language use in political discourse by presenting empirical analyses based on a large corpus of political metaphors and metonymies, linking these analyses to theoretical positions and assessing their limitations and perspectives for further exploration. The ‘classic’ model of conceptual metaphor analysis, pioneered by Lakoff and Johnson (1980) and expanded and amended over the past thirty-five years, is critically examined with regard to new findings about the variation, historicity, pragmatic exploitation, comprehension and interpretation of metaphors. As a central new analytical category, the notion of “metaphor scenario” is proposed and tested against various sub-sets of data. It allows to link hypothesised conceptual metaphors to narrative, argumentative and evaluative patterns in actual discourse and understanding processes, so that their cognitive significance can be more reliably gauged and theoretically modelled.

Автор: Eric Steinhart
Название: The Logic of Metaphor
ISBN: 9048157129 ISBN-13(EAN): 9789048157129
Издательство: Springer
Рейтинг:
Цена: 20962.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Metaphors and Logic Metaphors are among the most vigorous offspring of the creative mind; I`ll argue that some sentences in natural languages like English have multiple meanings: "Juliet is the sun" has (at least) two meanings: the literal meaning "(Juliet is the sunkIT" and the metaphorical meaning "(Juliet is the sun)MET".

Название: Metaphor and discourse
ISBN: 0230537308 ISBN-13(EAN): 9780230537309
Издательство: Springer
Рейтинг:
Цена: 12577.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The contributors present a coherent collection of work on the functioning of metaphor in public discourse and related discourse areas from a broadly cognitive-linguistic background, providing a state-of-the-art overview of research on the discursive grounding of metaphor from a cognitive-linguistic perspective.

Автор: Semino
Название: Metaphor in Discourse
ISBN: 0521867304 ISBN-13(EAN): 9780521867306
Издательство: Cambridge Academ
Рейтинг:
Цена: 15682.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book discusses the use of metaphor across a variety of texts and genres from literature, politics, science, education, advertising and the discourse of mental illness. Includes detailed case studies focusing on specific texts, from election leaflets to specialist scientific articles. Demonstrates that metaphor is a central phenomenon in language and thought.

Автор: Stephen Pihlaja
Название: Antagonism on YouTube: Metaphor in Online Discourse
ISBN: 147256667X ISBN-13(EAN): 9781472566676
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 20592.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Similar to many sites on the Internet, interaction on YouTube often features confrontational, antagonistic exchanges among users. YouTube comments threads in particular are known for their offensive, conflagratory content. This books looks at this form of discourse. The term 'drama' (or 'flame wars') appears often as a label for a phenomenon that is easily recognisable. In these cases, serious disagreements can become entangled with interpersonal relationships and users take positions for themselves in relation to others and social controversies.
The focus of this book is on the ways in which metaphor contributes to the development of Internet drama, particularly on YouTube. Although a growing body of research into YouTube social interaction continues to develop descriptions of user experience on YouTube, empirical studies of the YouTube video page are rare, as well as close discourse analysis of user interaction on the site. This research specifically focuses on the interaction of a group of users discussing issues of Christian theology and atheism on the site, analysing how discourse facilitates to antagonistic interaction among users.
Since YouTube drama occurs publicly, the book focuses on actual YouTube video pages rather than user reports of their actions and responses. It investigates how and why YouTube drama develops through a systematic description and analysis of user discourse activity. Through close analysis of video pages, this study contributes to a greater academic understanding of Internet antagonism and YouTube interaction by revealing the factors which contribute to the development of drama over time.