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Critical Discourse Studies and Technology: A Multimodal Approach to Analysing Technoculture, Ian Roderick

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Автор: Ian Roderick
Название:  Critical Discourse Studies and Technology: A Multimodal Approach to Analysing Technoculture   (Ян Родерик: Изучение и технология критического дискурса. Мультимодальное исследование по анализу технокультуры)
Издательство: Bloomsbury Academic
Классификация:
Язык и лингвистика
Семантика (значение)
Изучение средств информации

ISBN: 1472569482
ISBN-13(EAN): 9781472569486
ISBN: 1-472-56948-2
ISBN-13(EAN): 978-1-472-56948-6
Обложка/Формат: Paperback
Страницы: 232
Вес: 0.36 кг.
Дата издания: 16.06.2016
Серия: Bloomsbury advances in critical discourse studies
Язык: ENG
Иллюстрации: Illustrations
Размер: 235 x 158 x 15
Читательская аудитория: Professional & vocational
Ключевые слова: linguistics,Semantics, discourse analysis, etc,Discourse analysis,Media studies, LANGUAGE ARTS & DISCIPLINES / Linguistics / General
Основная тема: linguistics,LANGUAGE ARTS & DISCIPLINES / Linguistics / General,Discourse analysis,Media studies,Semantics, discourse analysis, etc
Подзаголовок: A multimodal approach to analysing technoculture
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Поставляется из: Англии
Описание: Making a new contribution to the developing field of multimodal critical discourse studies, Ian Rodericks book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider technological fetishism. Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms.
Дополнительное описание: 1. Introduction 2. Multimodal Critical Discourse Analysis/Studies 3. Analysing Technical Discourse Through Description 4. Defining Technology: Technology as Apparatus 5. Discourses of Technology as Progress 6. Discourses of Technological Determinism




Multimodal discourse

Автор: Leeuwen, Theodoor Jacob Van Kress, Gunther
Название: Multimodal discourse
ISBN: 0340608773 ISBN-13(EAN): 9780340608777
Издательство: Hodder Arnold
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Цена: 2289 р.
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Описание: Outlines a theory of communication for the age of interactive multimedia and multi-skilling. Drawing on a range of examples, this book presents an approach to the idea of discourse in which colour plays a role equal to language, and shows how two kinds of thought processes interact in the design and production of communicative messages.

New directions in the analysis of multimodal discourse

Название: New directions in the analysis of multimodal discourse
ISBN: 0805851062 ISBN-13(EAN): 9780805851069
Издательство: Taylor&Francis
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Цена: 9405 р.
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Mapping Multimodal Performance Studies

Название: Mapping Multimodal Performance Studies
ISBN: 1138657743 ISBN-13(EAN): 9781138657748
Издательство: Taylor&Francis
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Цена: 12018 р.
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Analysing Social Work Communication: Discourse in Practice

Автор: Hall Christopher, Juhila Kirsi, Matarese Maureen
Название: Analysing Social Work Communication: Discourse in Practice
ISBN: 0415712165 ISBN-13(EAN): 9780415712163
Издательство: Taylor&Francis
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Цена: 4179 р.
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Analysing discourse

Автор: Fairclough, Norman
Название: Analysing discourse
ISBN: 0415258936 ISBN-13(EAN): 9780415258937
Издательство: Taylor&Francis
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Цена: 2611 р.
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Описание: Drawing on a range of social theorists from Bourdieu to Habermas, as well as his own past research, Fairclough`s book presents a form of language analysis with a consistently social perspective. His approach is illustrated by and investigated through a range of real texts.

Multimodal Epistemologies

Название: Multimodal Epistemologies
ISBN: 0415825237 ISBN-13(EAN): 9780415825238
Издательство: Taylor&Francis
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Цена: 12018 р.
Наличие на складе: Нет в наличии.

Описание: This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.

Introduction to multimodal analysis

Автор: Machin, David
Название: Introduction to multimodal analysis
ISBN: 0340929383 ISBN-13(EAN): 9780340929384
Издательство: Hodder Arnold
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Цена: 2830 р.
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Описание: Intended for undergraduate students in Media Studies and Linguistics studying multimodal analysis.

Tourist Activities in Multimodal Texts

Автор: Nekic
Название: Tourist Activities in Multimodal Texts
ISBN: 113739790X ISBN-13(EAN): 9781137397904
Издательство: Springer
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Цена: 7479 р.
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Описание: The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

Multimodal film analysis

Автор: Bateman, John Schmidt, Karl-heinrich
Название: Multimodal film analysis
ISBN: 0415754437 ISBN-13(EAN): 9780415754439
Издательство: Taylor&Francis
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Цена: 4074 р.
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Analysing Structure in Academic Writing

Автор: Sawaki
Название: Analysing Structure in Academic Writing
ISBN: 1137542381 ISBN-13(EAN): 9781137542380
Издательство: Springer
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Цена: 8414 р.
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Описание: This book breaks through formalistic traditions to propose a new generic structure analytical framework for academic writing. The integrated approach, taking lessons from cognitive linguistics and structuralism, offers a foundation for establishing research and pedagogy that can promote diversity and inclusion in academia. The simplicity of the flexible structure analytical model proposed by Sawaki enables the user to analyse diverse instances of genre. Further innovation is made in the analysis of generic structure components by integrating George Lakoff and Mark Johnson’s metaphor analysis method, so that the model can account for cultural and ideological patterns that structure our abstract thinking. Using these integrations, the author has established a structure analytical model that can take into account linguistic, cognitive, and pragmatic aspects of genre. Researchers in the fields of linguistics, discourse studies, cultural studies, education, and English for Academic Purposes will be able to use this model to identify whether an atypical instance in academic texts is a result of the writer’s individual failure or a failure to understand diversity in academic writing.

Analysing media texts (volume 4)

Автор: Gillespie
Название: Analysing media texts (volume 4)
ISBN: 0335218865 ISBN-13(EAN): 9780335218868
Издательство: McGraw-Hill
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Цена: 2298 р.
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Описание: Visit the "Understanding Media" series micro site. This book provides a lively and engaging introduction to textual analysis of the media. It introduces students to the problem of how texts 'work', from newspaper articles and photographs to radio programmes, film and television. Students are shown the key approaches including semiotics, genre and narrative analysis, content and discourse analysis. The final chapter deals with the politics of representation. The authors take students carefully through these and other topics, using readings from key research and providing worked examples from a selection of contemporary and historical media texts. These range from beer ads to the classic 1959 film melodrama by Douglas Sirk, "Imitation of Life". An accompanying DVD ROM provides a set of interactive exercises for each chapter with clips. These enable students to engage with each approach to textual analysis in an accessible and stimulating way.

Analysing Power in Language

Автор: Bartlett Tom
Название: Analysing Power in Language
ISBN: 0415666309 ISBN-13(EAN): 9780415666305
Издательство: Taylor&Francis
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Цена: 3552 р.
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