Ian Roderick

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Автор: Ian Roderick
Название: Critical Discourse Studies and Technology: A Multimodal Approach to Analysing Technoculture (Ян Родерик: Изучение и технология критического дискурса. Мультимодальное исследование по анализу технокультуры)
Издательство: Bloomsbury Academic
Классификация:
Язык и лингвистика
Семантика (значение)
Изучение средств информации
ISBN: 1472569482
ISBN-13(EAN): 9781472569486
ISBN: 1-472-56948-2
ISBN-13(EAN): 978-1-472-56948-6
Обложка/Формат: Paperback
Страницы: 232
Вес: 0.36 кг.
Дата издания: 16.06.2016
Серия: Bloomsbury advances in critical discourse studies
Язык: ENG
Иллюстрации: Illustrations
Размер: 235 x 158 x 15
Читательская аудитория: Professional & vocational
Ключевые слова: linguistics,Semantics, discourse analysis, etc,Discourse analysis,Media studies, LANGUAGE ARTS & DISCIPLINES / Linguistics / General
Основная тема: linguistics,LANGUAGE ARTS & DISCIPLINES / Linguistics / General,Discourse analysis,Media studies,Semantics, discourse analysis, etc
Подзаголовок: A multimodal approach to analysing technoculture
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Поставляется из: Англии
Описание: Making a new contribution to the developing field of multimodal critical discourse studies, Ian Rodericks book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider technological fetishism. Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms.
Дополнительное описание: 1. Introduction 2. Multimodal Critical Discourse Analysis/Studies 3. Analysing Technical Discourse Through Description 4. Defining Technology: Technology as Apparatus 5. Discourses of Technology as Progress 6. Discourses of Technological Determinism