Context and Cognition in Consumer Research, Foxall, Gordon||

Название: Qualitative Research Methods in Consumer Psychology
ISBN: 1138023493 ISBN-13(EAN): 9781138023499
Издательство: Taylor&Francis
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Цена: 26796.00 р.
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Описание: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Автор: Zubin Sethna and Jim Blythe
Название: Consumer Behaviour
ISBN: 1473919134 ISBN-13(EAN): 9781473919136
Издательство: Sage Publications
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Цена: 6810.00 р.
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Описание: Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding.

Автор: Dasen
Название: Development of Geocentric Spatial Language and Cognition
ISBN: 110741248X ISBN-13(EAN): 9781107412484
Издательство: Cambridge Academ
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Цена: 6019.00 р.
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Описание: When talking about the location of objects inside a room, we can use small-scale egocentric directions (right and left) or large-scale geocentric ones (North, South, East and West). This book explores children`s acquisition and use of spatial frames of reference in different cultural contexts, including Bali, India, Nepal, and Switzerland.

Название: Aggressive offenders cognition
ISBN: 0470034017 ISBN-13(EAN): 9780470034019
Издательство: Wiley
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Цена: 7278.00 р.
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Описание: The book focuses specifically on aggressive offenders and is divided into two parts. Part I deals with sexual abusers whilst Part II is concerned with violent offenders. Each part discusses theory, latest research and treatment related information. Emphasis is placed on discussing cognition in context i.e.

Название: Handbook of functional neuroimaging of cognition
ISBN: 0262033445 ISBN-13(EAN): 9780262033442
Издательство: MIT Press
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Цена: 13543.00 р.
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Описание: A resource on neuroimaging, this book describes theoretical and methodological developments in the use of functional neuroimaging techniques to study the neural basis of cognition, from early scientific efforts to link brain and behaviour to the latest applications of fMRI and PET methods.