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Attention, Attitude, and Affect in Response To Advertising, 


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Цена: 8726.00р.
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Название:  Attention, Attitude, and Affect in Response To Advertising
ISBN: 9781138876156
Издательство: Taylor&Francis
Классификация:




ISBN-10: 1138876151
Обложка/Формат: Paperback
Страницы: 338
Вес: 0.45 кг.
Дата издания: 27.04.2015
Язык: English
Размер: 229 x 152 x 18
Читательская аудитория: Professional & vocational
Ключевые слова: Social, group or collective psychology, BUSINESS & ECONOMICS / Consumer Behavior,PSYCHOLOGY / General
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Поставляется из: Европейский союз
Описание: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. This volume is the result of the 6th Annual Advertising and Consumer Behavior Conference, designed to bring together researchers and practitioners from both psychology and advertising.


Affect Regulation and the Origin of the Self

Автор: Schore Allan N
Название: Affect Regulation and the Origin of the Self
ISBN: 1138917079 ISBN-13(EAN): 9781138917071
Издательство: Taylor&Francis
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Цена: 14086.00 р.
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Описание: This pioneering volume represented the inaugural expression of Allan N. Schore`s interdisciplinary model, and has since been hailed by a number of scientific and clinical disciplines as a groundbreaking and paradigm shifting work.

Affect and Creativity

Автор: Russ
Название: Affect and Creativity
ISBN: 1138966193 ISBN-13(EAN): 9781138966192
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Описание:

Much work has been done on cognitive processes and creativity, but there is another half to the picture of creativity -- the affect half. This book addresses that other half by synthesizing the information that exists about affect and creativity and presenting a new model of the role of affect in the creative process. Current information comes from disparate literatures, research traditions, and theoretical approaches. There is a need in the field for a comprehensive framework for understanding and investigating the role of affect in creativity. The model presented here spells out connections between specific affective and cognitive processes important in creativity, and personality traits associated with creativity.

Identifying common findings and themes in a variety of research studies and descriptions of the creative process, this book integrates child and adult research and the classic psychoanalytic approach to creativity with contemporary social and cognitive psychology. In so doing, it addresses two major questions:
* Is affect an important part of the creative process?
* If it is, then how is affect involved in creative thinking?

In addition, Russ presents her own research program in the area of affect and creativity, and introduces The Affect in Play Scale -- a method of measuring affective expression in children's play -- which can be useful in child psychotherapy and creativity research. Current issues in the creativity area are also discussed, such as artistic versus scientific creativity, adjustment and the creative process, the role of computers in learning about creativity, gender differences in the creative process, and enhancing creativity in home, school, and work settings. Finally, Russ points to future research issues and directions, and discusses alternative research paradigms such as mood-induction methods versus children's play procedures.

Premediation: Affect and Mediality After 9/11

Автор: Grusin
Название: Premediation: Affect and Mediality After 9/11
ISBN: 0230242510 ISBN-13(EAN): 9780230242517
Издательство: Springer
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Цена: 12577.00 р.
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Описание: In an era of heightened securitization, print, televisual and networked media have become obsessed with the `pre-mediation` of future events. In response to the shock of 9/11, socially networked US and global media worked to pre-mediate collective affects of anticipation and connectivity, while also perpetuating low levels of apprehension or fear.

Ecosickness in Contemporary U.S. Fiction: Environment and Affect

Автор: Houser Heather
Название: Ecosickness in Contemporary U.S. Fiction: Environment and Affect
ISBN: 0231165153 ISBN-13(EAN): 9780231165150
Издательство: Wiley
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Цена: 4435.00 р.
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Описание: Heather Houser traces the development of ecosickness, which links ecological and bodily injury, through a compelling archive of contemporary U.S. novels and memoirs, Ecosickness in Contemporary U.S. Fiction shows how narrative affects such as wonder and disgust organize perception of an endangered world and orient us ethically toward it.

Computing Attitude and Affect in Text: Theory and Applications

Автор: James G. Shanahan; Yan Qu; Janyce Wiebe
Название: Computing Attitude and Affect in Text: Theory and Applications
ISBN: 9400792573 ISBN-13(EAN): 9789400792579
Издательство: Springer
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Цена: 23058.00 р.
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Описание: The chapters in this book address the aspect of subjective opinion, which includes identifying different points of view, identifying different emotive dimensions, and classifying text by opinion.

Reality Television, Affect and Intimacy

Автор: Kavka
Название: Reality Television, Affect and Intimacy
ISBN: 0230545505 ISBN-13(EAN): 9780230545502
Издательство: Springer
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Цена: 11878.00 р.
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Описание: Reality Television, Affect and Intimacy explains the appeal of reality television in terms of the affective power of the mediated image. In place of common objections that reality TV is `not real`, Misha Kavka argues that the feelings of intimacy engendered by unscripted drama are both real and socially informative.

Hedonic Eating: How the Pleasurable Aspects of Food Can Affect Appetite

Автор: Avena Nicole M.
Название: Hedonic Eating: How the Pleasurable Aspects of Food Can Affect Appetite
ISBN: 019933045X ISBN-13(EAN): 9780199330454
Издательство: Oxford Academ
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Цена: 9662.00 р.
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Описание: Broad in scope, Hedonic Eating: How the Pleasure of Food Affects our Brains and Behaviorexplores various behavioral, biological and social rewards of food.

Sonic Warfare: Sound, Affect, and the Ecology of Fear

Автор: Goodman Steve
Название: Sonic Warfare: Sound, Affect, and the Ecology of Fear
ISBN: 0262013479 ISBN-13(EAN): 9780262013475
Издательство: MIT Press
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Цена: 3806.00 р.
Наличие на складе: Нет в наличии.

Описание: An exploration of the production, transmission, and mutation of affective tonality--when sound helps produce a bad vibe.

Non-representational Theory: Space, Politics, Affect (International Library of Sociology)

Автор: Thrift
Название: Non-representational Theory: Space, Politics, Affect (International Library of Sociology)
ISBN: 0415393213 ISBN-13(EAN): 9780415393218
Издательство: Taylor&Francis
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Цена: 7348.00 р.
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Описание: Written by a pioneer of non-representational theories, this astonishing book promises to question the whole direction of social sciences methodology and makes essential reading for social sciences and humanities researchers and postgraduates.

Affect and Emotion

Автор: Wetherell Margaret
Название: Affect and Emotion
ISBN: 085702857X ISBN-13(EAN): 9780857028570
Издательство: Sage Publications
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Цена: 7602.00 р.
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Описание: Emotion is an important topic in social science. This work - from a leading voice in the field - not only accessibly outlines the research from different fields, but is the first to pull it together to propose an agenda setting proposal for a definitive approach.

Rhetorical Affect in Early Modern Writing

Автор: Cockcroft
Название: Rhetorical Affect in Early Modern Writing
ISBN: 0333802527 ISBN-13(EAN): 9780333802526
Издательство: Springer
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Цена: 20962.00 р.
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Описание: This book will mediate between critics, readers, the author and the original audience, using the `New Rhetoric` to open fresh perspectives on writers as diverse as Christopher Marlowe, Lucy Hutchinson and Margaret Cavendish.


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