Levy Heather Pemberton Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience 9781629561813

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Автор: Levy Heather Pemberton
Название: Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience
ISBN: 9781629561813
Издательство: Taylor&Francis
Классификация:

Управление и методы управления

Связи с общественностью

ISBN-10: 1629561819
Обложка/Формат: Hardback
Страницы: 112
Вес: 0.21 кг.
Дата издания: 20.10.2016
Язык: English
Иллюстрации: 6 tables, black and white; 4 line drawings, black and white; 4 illustrations, black and white
Размер: 136 x 212 x 13
Читательская аудитория: General (us: trade)
Ключевые слова: Business strategy, BUSINESS & ECONOMICS / Careers / General
Подзаголовок: How to create engaging content to win business and influence your audience
Рейтинг:
Поставляется из: Европейский союз
Описание: Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. Thats because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brands message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the human moments that truly engage an audience. Filled with examples from Levys experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the book shows readers a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires readers to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.

Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience, Levy Heather Pemberton