Strategic Management: Theory & Cases 9781305502277

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Автор: Hill Charles
Название: Strategic Management: Theory & Cases
Перевод названия: Чарльз Хилл: Стратегическое управление. Теория и примеры
ISBN: 9781305502277
Издательство: Cengage Learning
Классификация:

Стратегическое планирование

Управление и методы управления

ISBN-10: 1305502272
Обложка/Формат: Hardback
Вес: 1.36 кг.
Дата издания: 27.01.2016
Язык: English
Издание: 12 rev ed
Размер: 215 x 276 x 27
Читательская аудитория: General (us: trade)
Подзаголовок: An integrated approach
Рейтинг:
Поставляется из: Англии
Описание: This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Indias Tata Group, Sangamos development of a gene editing cure for HIV, Skullcandy, Uber, Microsoft, Google, and Staples. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.

Strategic Management: Theory & Cases, Hill Charles