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Manufacturing Phobias, Ramadan Hisham



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Цена: 6547р.
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Автор: Ramadan Hisham
Название:  Manufacturing Phobias
ISBN: 9781442628847
Издательство: NBN International
Классификация:
ISBN-10: 1442628847
Обложка/Формат: Paperback
Страницы: 320
Вес: 0.494 кг.
Дата издания: 04.04.2016
Язык: English
Размер: 156 x 230 x 24
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: The political production of fear in theory and practice
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Поставляется из: Англии
Описание: Manufacturing Phobias will be a clarion call for anyone concerned about the disturbing consequences of our culture of fear.



Play Bigger

Автор: Ramadan Al
Название: Play Bigger
ISBN: 0349411360 ISBN-13(EAN): 9780349411361
Издательство: Little, Brown
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Цена: 2275 р.
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Описание: The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time.

Medication of hcv

Автор: Abdel-moneim Adel Ramadan Shimaa
Название: Medication of hcv
ISBN: 3659785261 ISBN-13(EAN): 9783659785269
Издательство: Неизвестно
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Цена: 14715 р.
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Ramadan

Автор: Blackwell, Amy Hackney
Название: Ramadan
ISBN: 1604130989 ISBN-13(EAN): 9781604130980
Издательство: Неизвестно
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Цена: 6270 р.
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Описание: Ramadan is the most sacred month of the year for Muslims. This book describes the various customs and traditions of Ramadan and Eid al-Fitr celebrations in Africa, Asia, Europe, the Middle East, North America, and Oceania and how social and political influences have shaped these observances.

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Автор: Ramadan Al, Peterson Dave, Lochhead Christopher
Название: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
ISBN: 0062407619 ISBN-13(EAN): 9780062407610
Издательство: HarperCollins USA
Цена: 3385 р.
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Описание:

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.

Winning today isnt about beating the competition at the old game. Its about inventing a whole new gamedefining a new market category, developing it, and dominating it over time. You cant build a legendary company without building a legendary category.

If you think that having the best product is all it takes to win, youre going to lose.

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of category kings companies such as Amazon, Salesforce, Uber, and IKEAthat give us new ways of living, thinking or doing business, often solving problems we didnt know we had.

In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.

Crossing the Chasm revolutionized how we think about new products in an existing market.

The Innovators Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.



Anatomy of a Disappearance

Автор: Hisham Matar
Название: Anatomy of a Disappearance
ISBN: 0141027509 ISBN-13(EAN): 9780141027500
Издательство: Random House - Penguin
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Цена: 1319 р.
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Описание: In Egypt, Nuri, a teenage boy, falls in love with Mona - the woman his father will marry. Consumed with longing, Nuri wants to get his father out of the way - to take his place in Mona`s heart. But when his father disappears, Nuri regrets what he wished for. Alone, he and Mona search desperately for the man they both love.


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