Few publications illustrate so comprehensively what American men, women, and children wore in the 1940s than the Sears catalogs of those years, when the company's fashions typified the tastes of the American mainstream. This book is a compilation of 122 fully illustrated and captioned pages selected and reproduced from rare copies of Sears catalogs of the World War II era. Over 120 large-format pages have been carefully reprinted on high-quality glossy stock. They reveal in sharp detail the broad range of clothing fashions available during a period when wartime gasoline rationing made mail-order shopping reach new heights of popularity. Hundreds of accurately detailed drawings depict articles of clothing and personal accessories, including hats, overcoats, shoes, dresses, sportswear, undergarments, neckties, and more. Styles for children range from play clothes to "Sunday best." Men's clothing reflects the conservativism in male fashions during the period. Women's wear ranges from slacks, newly popular with women in the workforce, to dresses with plenty of "Oomph." Here is a richly revealing document that historians of costume and readers interested in fashion, social history, and Americana will find endlessly fascinating. JoAnne Olian, curator of the Costume Collection at the Museum of the City of New York, has written an introduction that appraises the fashions of the 1940s and the many ways in which they reflected the times.
For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of '29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: "Thrift is the spirit of the day. Reckless spending is a thing of the past." You'll see here how simpler women's fashion designs -- of more traditional, affordable material -- recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray. For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without.
Автор: Olian JoAnne Название: Everyday Fashions of the Fifties As Pictured in Sears Catalogs ISBN: 0486422194 ISBN-13(EAN): 9780486422190 Издательство: Dover Рейтинг: Цена: 2476.00 р. Наличие на складе: Есть (1 шт.) Описание: This scrupulously researched, meticulously rendered collection spotlights multiple generations of a family for each decade of the twentieth century. Apparel includes everything from ankle-length tennis outfits and men's formal wear of the 1910s to military outfits from both World Wars, high-fashion suits and dresses in the post WWI years, and wedding finery spanning several decades. These immediately useable illustrations have a host of applications for fashion and costume designers, fashion historians, and anyone looking for fashion images to use in art and craft projects. Informative notes on the costumes complete an outstanding collection documenting nearly 100 years of costume history.
Описание: This compilation from a style-conscious decade features scores of illustrations with their original captions (specifying colors, sizes, prices). Items include apparel for men, women, and children—from lingerie and playclothes to bridal ensembles, Madras jackets, and vinyl slicker coats. Introd
Автор: White Jon Manchip Название: Everyday Life in Ancient Egypt ISBN: 048642510X ISBN-13(EAN): 9780486425108 Издательство: Dover Рейтинг: Цена: 1607.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on a wealth of archeological evidence, author Jon Manchip White presents a remarkably accurate picture of Egyptian life throughout dynastic times -- from the end of the third millennium to the Greek occupation in 330 BC. Because social conditions changed little during these 3,000 years, readers get a clear idea of the roles and tasks assigned to each section of the community -- to the Pharaoh and his noblemen; priests and soldiers; scribes and artists; and peasants, who formed the bulk of the population. How these people spent their leisure hours, how they dressed, what they ate and drank, forms of transportation used, how homes were built and furnished, and the activities of women and children are also thoroughly examined. Special emphasis is placed on the importance of religion in daily life, including the social significance of temples, pyramids, and tombs. Accompanying a vivid text are more than 100 photographs and line drawings. "A handy reference tool." -- Horn Book.
