Автор: Ogden Название: Integrated Retail Mgmt ISBN: 0618223452 ISBN-13(EAN): 9780618223459 Издательство: Cengage Learning Рейтинг: Цена: 9027.00 р. Наличие на складе: Нет в наличии.
Описание: This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples. E-tailing coverage appears at appropriate points thr
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