Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously 9781633691889

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Автор: Gothelf Jeff, Seiden Josh
Название: Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously
ISBN: 9781633691889
Издательство: Harvard Business School Press
Классификация:

Стратегическое планирование

Инновационные идеи для бизнеса

Управление продажами и маркетингом

Торговля и маркетинг

Теория организации и поведение работника в организации

ISBN-10: 1633691888
Обложка/Формат: Hardback
Страницы: 256
Вес: 0.49 кг.
Дата издания: 07.02.2017
Язык: English
Размер: 243 x 175 x 24
Читательская аудитория: General (us: trade)
Подзаголовок: How successful organizations listen to customers and create new products continuously
Рейтинг:
Поставляется из: США
Описание: The End of Assembly Line Management
Were in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure peoples behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesnt merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.
Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them--and to continuously innovate within them.
In illuminating and instructive business examples, youll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call outcome-focused management; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response.
This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.

Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously, Gothelf Jeff, Seiden Josh