Описание: New York Times bestseller Stimulus plans: good or bad? Free markets: How free are they? Jobs: Can we afford them? Occupy Wall Street . . . worldwide! Everybody's talking about the economy, but how can we, the people, understand what Wall Street or Washington knows--or say they know? Read Economix. With clear, witty writing and quirky, accessible art, this important and timely graphic novel transforms "the dismal science" of economics into a fun, fact-filled story about human nature and our attempts to make the most of what we've got . . . and sometimes what our neighbors have got. Economix explains it all, from the beginning of Western economic thought, to markets free and otherwise, to economic failures, successes, limitations, and future possibilities. It's the essential, accessible guide to understanding the economy and economic practices. A must-read for every citizen and every voter. Find teaching guides for Economix and other titles at abramsbooks.com/resources. PRAISE FOR ECONOMIX "Goodwin brilliantly contextualizes economic theories with historical narrative, while Burr's simple but elegant illustration employs classical techniques like caricaturing politicians and symbolizing big businesses (as a gleeful factory) to help the reader visualize difficult concepts." --Publishers Weekly, starred review "[Economix] brings a lively visual sensibility to this intensely abstruse subject matter without condescending to the reader or dumbing the ideas down." --MotherJones.com "Flat-out awesome!" --Wired.com "This witty and elegant volume takes on a number of complex issues--in this case, economics, history and finance--and makes them comprehensible for mere mortals." --Miami Herald "After reading Economix I felt like I understood many fundamental aspects about the way the world works that I had been too lazy to learn about before . . . Economix is a book I'm going to buy and give to people." --Boing Boing "Having never taken economics in college, I find the world of high finance needlessly complicated and confusing. Thankfully Michael Goodwin saw the need for a basic primary on how the economy currently works and how we got here. A text like this would certainly help high school and college students gain their first taste of financial literacy and it comes recommended for the rest of us." --ComicMix.com "Just when the world seems to have fallen apart thanks to the economy, Goodwin and Burr's Economix comes along to give us some understanding of the immense, yet still 'delicate machine' that controls our world so that we can be the rulers with our votes and not the uninformed (or disinformed) ruled." --BigThink.com "Michael Goodwin hasn't just written a great graphic novel--he's written one that should be required for every school, newsroom and library in the United States." --Minneapolis Star Tribune "It's simply phenomenal. You could read ten books on the subject and not glean as much information." -- David Bach founder of FinishRich Media; author of nine New York Times bestsellers, including Debt Free for Life and The Automatic Millionaire "Goodwin has done the seemingly impossible--he has made economics comprehensible and funny." -- Joel Bakan, author of The Corporation: The Pathological Pursuit of Profit and Power "An amazing lesson in true-world economics! Delightfully presented, powerful, insightful, and important information! What a fun way to fathom a deep and often dark subject!" -- John Perkins, author of Hoodwinked and the New York Times bestseller Confessions of an Economic Hit Man "Smart, insightful, clear, and as close to the truth as economics can get. The bonus: Who would have guessed that economi
Описание: "Truly new insights that lead to better decision making. "JELLE PRINS, DESIGN MANAGER, UBER In our changing consumer landscape, it's not enough to produce an outstanding product or service. To grow valuable relationships with customers, organisations must successfully bridge the gap between data and customer experience. This accessible book contains exhilarating practical examples and takes a refreshing look at how small and large businesses can harness the power of data and gain deep insights into customer needs by making a real connection, even at the kitchen table. The tools included are the key to change your organisation's culture to focus on both human relationships and analytics and grow a healthier financial bottom line. Learn how to: -find customers willing to build a long-term relationship -invest in loyal customers without going bankrupt -understand the impact of pricing -explore the power of big data with common sense -discover deeper customer needs Praise for How to Succeed in the Relationship Economy The authors look into the future of subscription economics as few can. It elegantly captures the change in the consumer landscape we are witnessing... This book is a must-read for anyone serious about evolving their business." --STACY SPIKES, Cofounder, MoviePass "A real milestone in a journey every business should have embarked upon a while ago. It's never too late to learn from the best, and I encourage you to dive deep into this most up-to-date guide available on data and customer experience." --VINCENT PEYREGNE, CEO, WAN-IFRA "A fascinating, real-world guide for businesses who want to harness the power of smart analytics to create meaningful and sustainable customer relationships." --DAVID CLINCH, Global News Editor, Storyful "We have moved from a transactional economy to a relational economy. This is a timely book ... because it provides us with the essential tools to manage this shift." --ERIK ROSCAM ABBING, Director, Livework Netherlands
Money is just about the cleverest thing that humankind has ever invented but we have been using it in just about the stupidest way possible. This book explains what money is, how we abuse it, and how we could use it to make our economy work much better for the benefit of everyone.
Exploring our relationship with money, we discover that our desire to possess it rather than use it is at the root of our economic problems, and changing how we feel about money is the key to solving most of them.
The nonsense of orthodox economic thinking is exposed, and reforms to our economic system are proposed, shedding light on a plausible way forward while delivering a serious poke with a sharp stick to our "nothing-can-be-done" complacency.
The author has spent the last 30 years as a self-employed foot-soldier engaged in the daily struggle to keep cash flowing in sufficient quantity through a variety of businesses, and has tackled the subject of our economy from this perspective.
Yes, it's a book about economics but it's been written by someone who has tried and failed to understand economics textbooks and habitually nods off when reading the finance pages in the newspaper.
The book is aimed at the ordinary punter who's trying to make sense of an economic system that's patently dysfunctional and has an interest in finding out how we can harness the magic of money to abolish taxes, shrink government, boost business, eliminate poverty and ensure that everyone has enough money to meet their basic needs without having to beg, borrow or steal.
Описание: A monograph, manual and manifesto by one of the world’s leading graphic designers. Prot?g? of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut’s own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to...is set to be the bible of graphic design ideas.
Описание: This practical, easy-to-understand book sets a path to successfully building a culture for sustainability in today`s global marketplace, providing "best practice" case studies from industries and sectors including manufacturing, business-to-business, hospitality, consumer products, telecommunications, and professional services.
Описание: Our government is being strangled by partisan politics, youth employment is at a 60-year low, and student loan debt has surpassed $1 trillion--and yet young Americans are starting businesses in record numbers, all over the United States. If we want Millennials (and future generations) to survive and thrive in the new economy, then we need to funnel this entrepreneurial energy into something positive, or risk turning the Millennial generation into a lost generation. The solutions in this book represent the beginning of an important conversation about how to support and foster the real leaders of tomorrow. From policy ideas and educational programs, to private sector solutions and philanthropic activities, #FixYoungAmerica provides best practices and tangible solutions for solving the epidemic of youth unemployment--straight from the individuals and organizations that are already in the trenches, working to rebuild an entrepreneurial America right now.
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