Описание: Provides Masters level marketing students and practitioners in the hospitality industry with a major reference and resource book on key topics and best practices in various facets of strategic management.
Автор: Pettigrew A et al Название: Handbook of Strategy and Management ISBN: 141292121X ISBN-13(EAN): 9781412921213 Издательство: Sage Publications Рейтинг: Цена: 6336.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents an overview of the strategic management field. This book frames, assesses and synthesizes the work in the field and helps to define and shape its development. It features four parts concentrating on specific areas of strategy and management and assesses the state and quality of theory and knowledge.
Автор: Gerry Johnson Название: Strategy as Practice ISBN: 0521862930 ISBN-13(EAN): 9780521862936 Издательство: Cambridge Academ Рейтинг: Цена: 15048.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Research in strategy has largely migrated to a concern with strategy as that which organizations have, rather than strategy as that which managers do. Strategy as Practice reverses this trend by analyzing what people do in relation to the development of strategy in organizations.
Автор: Young, H.peyton Название: Individual strategy and social structure ISBN: 0691086877 ISBN-13(EAN): 9780691086873 Издательство: Wiley Рейтинг: Цена: 10771.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Neoclassical economics assumes that people are highly rational and can reason their way through even the most complex economic problems. This book shows how the cumulative experiences of many individuals coalesce over time into customs, norms, and institutions that govern economic and social life.
Описание: Economics of Strategy enables managers to perform a comprehensive analysis of a firm`s strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy.
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