Описание: "If you want to grow your business, you need to adopt the strategies Bill outlines in this book." David Meerman Scott bestselling author of The New Rules of Marketing and PR, now in over 25 languages from Bulgarian to Vietnamese. "It was written in the stars that a man named Bill Blaney would write the best B2B marketing book ever " George Lois advertising legend and author of eight books, including Damn Good Advice (For People With Talent )"Blaney does a fantastic job of synthesizing traditional and digital marketing tactics and strategies and making them relevant for B2B marketers. In fact, I'd go so far as to say that Blaney's explanations of strategies and tactics are more clear and more grounded and focused on generating sales and profits than you might get from a more consumer focused book." Ivana Taylor Small Business Trends "4 1/2 out of 5 stars I really enjoyed reading this book and bet you will to. Bill pulls no punches and tells it like it is." Jeff Ogden Marketing Made Simple TV "It's a changed business environment for most companies these days. This entire book offers vitally important information for B2B'ers." Patricia Faulhaber Blog Critics Finally, a B2B marketing handbook for the digital age Finally, a B2B marketing handbook for the digital age "When I first read this book my reaction was "Yes, a book that actually hits the mark and by someone who knows what he is doing " Dodd & Associates Having trouble gaining traction with your business-to-business marketing strategy? Fret no more. From a B2B marketing expert with years of experience consulting Fortune 500 companies and aggressive startups, learn what's necessary to catapult your company into the spotlight through both digital and traditional means. B2B A To Z will explain: - How to create advertising that brands your product or service smartly and breaks through the clutter.- How the new tools of the trade, from social marketing to video, web to mobile, have changed the way marketers need to plan. - How LinkedIn, Slideshare, Twitter, Flickr, Facebook, PRWeb, and Blogging can expand your reach to your target audience.- How Fedex and UPS bridged the gap with creative B2B campaigns and what can be learned from them.- How building a category or market-focused website will give you great flexibility and put you on a page one organic Google search.- How to stay ahead of the competition with lead-generating campaigns that use every tool (from traditional to digital) - and the logic behind why they work. From the trenches of the marketing business and for a clientele that's included Canon, Chase, Capital One and more, B2B A To Z gives away the secrets on how successful B2B marketing can be accomplished for any company, with any product or service, and on any budget.
Автор: Bird David Название: Winning Suit Contract Leads ISBN: 1554947693 ISBN-13(EAN): 9781554947690 Издательство: Неизвестно Цена: 3230.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Winning Notrump Leads was a ground-breaking and very well-received book that used the power of computers to determine which opening leads work best against a variety of auctions at notrump. Using enhanced software, the authors now turn their attention to suit contracts. They generate millions of random deals, retaining those that match the chosen auction, for example 1S-2S-4S.
By playing these deals automatically against each of the 13 possible opening leads from a given hand, they are able to discover which lead is most likely to beat the contract (also the best lead at matchpoint pairs). The authors provide insightful commentary to each result, answering timeless questions such as: When should I lead a trump? When is a doubleton a good opening lead? Should I lead differently against a partscore? Should I make an aggressive or a passive lead? Should I lead an ace against a small slam? Which leads work best against a grand slam? By using the number-crunching computer power available nowadays, there is no longer any need to rely on general opening-lead guidelines passed down by our ancestors. We think you will be surprised by many of the discoveries made during this investigation! DAVID BIRD (top) and TAF ANTHIAS were contemporaries at Cambridge University, both reading mathematics.
They carried out research and development on software systems for over 30 years at IBM's UK Laboratories. In the 1970s they formed a successful bridge partnership, winning a number of national events. David is now one of the world's top bridge writers with 116 books to his name.
Taf moved on to the USA, where he became a vice president of Cisco Systems. They have joined forces on this ground-breaking book.
Описание: Little Blue Truck is back for another adventure--now available in Spanish Zooom Wooeeee . . . "Make way " The big city sure is a speedy, noisy place for a country truck like Blue. Everywhere Blue looks, he sees buses, police cars, taxis, vans, a street sweeper, and even the mayor's limousine. With everyone pushing to be first, soon there's a giant traffic jam But even a wrangle-tangle is no match for El camioncito Azul, who comes to the rescue in true Blue style.Brimming with bright colors, sounds, and city energy, this adventure makes working together and taking turns more fun than ever.
Описание: Follow a chipmunk named Gene and his adventure into God's wonderful world as he discovers how God's word is part of our everyday lives. You love them enough to share the word of God. This is a wonderful way to teach the love of books to your little ones, and to introduce them to the word of God. It is up to us, to nurture, teach, and train the children that God has put into our lives. My hope is that Gene will ignite the imagination of a child, expanding vocabulary, and the love of nature while introducing bible verses and their application in life. Not just to the children who receive this book, but also to those reading to the child who are curious about God and his intention for us. It is love.
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