Making Up the Difference: Women, Beauty, and Direct Selling in Ecuador 9780292743915

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Автор: Casanova Erynn
Название: Making Up the Difference: Women, Beauty, and Direct Selling in Ecuador
ISBN: 9780292743915
Издательство: Wiley EDC
Классификация:

Гендерные исследования: женщины

Внутренняя торговля

Индустрия моды и красоты

ISBN-10: 0292743912
Обложка/Формат: Paperback
Страницы: 261
Вес: 0.43 кг.
Дата издания: 15.05.2012
Язык: English
Иллюстрации: 10 b&w photos, 1 b&w illus.
Размер: 154 x 230 x 17
Читательская аудитория: General (us: trade)
Ключевые слова: Gender studies: women,Sociology, SOCIAL SCIENCE / Developing & Emerging Countries,SOCIAL SCIENCE / Women's Studies
Подзаголовок: Women, beauty, and direct selling in ecuador
Рейтинг:
Поставляется из: Англии
Описание:

Globalization and economic restructuring have decimated formal jobs in developing countries, pushing many women into informal employment such as direct selling of cosmetics, perfume, and other personal care products as a way to "make up the difference" between household income and expenses. In Ecuador, with its persistent economic crisis and few opportunities for financially and personally rewarding work, women increasingly choose direct selling as a way to earn income by activating their social networks. While few women earn the cars and trips that are iconic prizes in the direct selling organization, many use direct selling as part of a set of household survival strategies.

In this first in-depth study of a cosmetics direct selling organization in Latin America, Erynn Masi de Casanova explores womens identities as workers, including their juggling of paid work and domestic responsibilities, their ideas about professional appearance, and their strategies for collecting money from customers. Focusing on women who work for the countrys leading direct selling organization, she offers fascinating portraits of the everyday lives of women selling personal care products in Ecuadors largest city, Guayaquil. Addressing gender relations (including a look at mens direct and indirect involvement), the importance of image, and the social and economic context of direct selling, Casanova challenges assumptions that this kind of flexible employment resolves womens work/home conflicts and offers an important new perspective on womens work in developing countries.

Дополнительное описание:

Preface

Acknowledgments

Introduction: Avon Ladies in the Amazon?

Part I. Gender Relations: Women, Men, and Work

Making Up the Difference: Women, Beauty, and Direct Selling in Ecuador, Casanova Erynn