Описание: The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.
Автор: Letiche Название: Russia Moves into the Global Economy ISBN: 0415494176 ISBN-13(EAN): 9780415494175 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Written by a world-renowned scholar on a topic of enormous interest in the area of international economics, this book provides the most comprehensive and up-to-date review of the important economic and political developments currently taking place in Russia.
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