Описание: One in every seven flowering plants on earth is an orchid. Yet orchids retain an air of exotic mystery--and they remain remarkably misunderstood and underappreciated. The orchid family contains an astonishing array of colors, forms, and smells that captivate growers from all walks of life across the globe. Though undeniably elegant, the popular moth orchid--a grocery store standard--is a bland stand-in when compared with its thousands of more complex and fascinating brethren, such as the Demon Queller, which grows in dark forests where its lovely blooms are believed to chase evil forces away. There is the Fetid Sun-God, an orchid that lures female flies to lay their eggs on its flowers by emitting a scent of rancid cheese. Or the rare, delicate Lizard Orchid, which mimics the appearance of lizards but smells distinctly of goat.
The Book of Orchids revels in the diversity and oddity of these beguiling plants. Six hundred of the world's most intriguing orchids are displayed, along with life-size photographs that capture botanical detail, as well as information about distribution, peak flowering period, and each species' unique attributes, both natural and cultural. With over 28,000 known species--and more being discovered each year--the orchid family is arguably the largest and most geographically widespread of the flowering plant families. Including the most up-to-date science and accessibly written by botanists Mark Chase, Maarten Christenhusz, and Tom Mirenda, each entry in The Book of Orchids will entice researchers and orchid enthusiasts alike.
With stunning full-color images, The Book of Orchids is sure to become the go-to reference for these complex, alluring, and extraordinarily adaptable plants.
Автор: Slade Mark Название: A Six Gun and the Queen of Light ISBN: 1291528059 ISBN-13(EAN): 9781291528053 Издательство: Неизвестно Рейтинг: Цена: 3312.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now ... beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build -shareability- into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.
