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Brand Mechanics: The Art and Science of Building Brands, Llewellyn-Williams Phd Michael


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Цена: 4302.00р.
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Автор: Llewellyn-Williams Phd Michael
Название:  Brand Mechanics: The Art and Science of Building Brands
ISBN: 9780615747323
Классификация: ISBN-10: 0615747329
Обложка/Формат: Paperback
Страницы: 210
Вес: 0.29 кг.
Дата издания: 31.01.2013
Язык: English
Размер: 229 x 152 x 11
Поставляется из: США
Описание: A practical step-by-step guide to the art and science of building brands without the fluffy nonsense and BS. As one of the authors clients put it, Forget the touchy-feely stuff. This is the real deal. This book describes in detail the breakthrough BrandMechanics(R) proprietary FBE(TM) methodology based on a simple step-by-step process for creating a powerful brand strategy and includes many examples, across dozens of market categories, of how to get it right and avoid getting it wrong. For the first time in print, the author reveals the secrets behind the remarkable process that has generated hundreds of thousands of dollars in revenue from clients in the U.S., U.K., Europe, Asia and Canada, including Disney, Toyota/Scion, Visa, AOL, Boston Consulting Group, Miller Brewing, City of San Jose, McDonalds, Hewlett-Packard, Accenture, Tomb Raider/Lara Croft, Mandalay Bay Resort & Casino, Pentax Cameras and many others. Also revealed is the shocking truth about the many high-priced advertising and digital agencies, design studios and consulting firms who charge their clients small fortunes for brand strategy development while regularly outsourcing the work and paying a fraction of what they charge, and often delivering an immersion in the brand without actually defining its Essence. This book is a must-read for anyone involved in the marketing and branding business - from Fortune 500 CEOs to students considering a career in the industry.


Автор: Williams-Hooker Phd Rev Bucky
Название: The Wounded Healer: With Thanks, and Apologies, to Henri J.M. Nouwen
ISBN: 1542983037 ISBN-13(EAN): 9781542983037
Издательство: Неизвестно
Цена: 4311.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book considers the premise that we have all experienced brokenness and woundedness, to some degree, in our lives. The book expounds upon the book by the same title by Henri J.M. Nouwen, a renowned theologian and scholar. There are people who are considered by themselves, and others, to be wounded healers, entering into the lives of others who are experiencing loneliness, grief, pain - both physical, emotional, and spiritual -, depression with or without suicidal thoughts, anxiety, PTSD, gender and sexuality identification problems. The are the people in our midst who are asking themselves, "Who Am I?" and who wonder if their broken, wounded condition will ever improve. It contains essays, reflections, poetry, short stories, and sermons from the two authors, all of which are designed to describe the conditions of woundedness and healing. We all have healers - angels, if you will, who are humans - who come into our lives to assist, even guide, us toward a state of healing. These "angels," wounded healers can appears as family, friends, loved ones, teachers, counselors, therapists, spiritual guides, and a variety of others - all of whom desire to enter fully into our suffering and can share their own wounds in such a way that Oneness can be discovered and a connection with our Creator can be be established.

Автор: Williams-Hooker Phd Rev Bucky
Название: The Journey from the Wilderness, Part I: Healers and Angels in Our Midst
ISBN: 1546346694 ISBN-13(EAN): 9781546346692
Издательство: Неизвестно
Цена: 4302.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.


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