Finding Brand: The Brand Book Tutorial 9780615876023

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Автор: Oehmen Tisha R.
Название: Finding Brand: The Brand Book Tutorial
ISBN: 9780615876023
Классификация: ISBN-10: 0615876021
Обложка/Формат: Paperback
Страницы: 176
Вес: 0.25 кг.
Дата издания: 24.08.2013
Язык: English
Размер: 229 x 152 x 10
Поставляется из: США
Описание: Brands are defenseless. We wipe our feet on them, we throw them in the trash, and we dont have the patience to let them grow to be all they can be. That leads to us cheating on them and setting our businesses up for failure. Successful businesses know that brands need protection, love, and understanding. For smart businesses that want to succeed, its about Finding Brand. The brand book is the quintessential guidebook that will help a business create alignment to reach its goals. A brand book should be more than just a marketing department tool. It should be the guiding internal document that guides employees and stakeholders in every action. It should be the culmination of all internal and external thinking; it should be a businesss tangible representation of all that makes your business unique and special. In Finding Brand: The Brand Book Tutorial, Tisha Oehmen teaches you how to explore and craft your brand, write your brand book, share it with key stakeholders, and to use it to protect your brand. This step-by-step tutorial will help you explore your brand and ensure that it doesnt get cheated on and that your business succeeds.

Finding Brand: The Brand Book Tutorial, Oehmen Tisha R.