Pursuing Happiness: American Consumers in the Twentieth Century, Lebergott Stanley
Автор: Bevir Название: Governance, Consumers and Citizens ISBN: 0230517285 ISBN-13(EAN): 9780230517288 Издательство: Springer Рейтинг: Цена: 17601 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first book to focus on governance and cultures of consumption, expanding the debate and raising new conceptions and policy agendas. It questions the changing place of the consumer as citizen in recent trends in governance, the tensions between competing ideas and practices of consumerism, and the active role of consumers in governance.
Автор: Oldenziel Ruth Название: Consumers, Tinkerers, Rebels ISBN: 0230308015 ISBN-13(EAN): 9780230308015 Издательство: Springer Рейтинг: Цена: 12244 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Spotlighting technology users, this book presents a European history in which ordinary people wielded the power to affect designs and innovations. The authors show that mechanization has not taken command of our lives in the last 150 years. Instead, user movements have appropriated technology and shaped Europe in their own image.
Описание: Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both.Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
Автор: Clarke J et al Название: Creating Citizen-Consumers ISBN: 1412921341 ISBN-13(EAN): 9781412921343 Издательство: Sage Publications Рейтинг: Цена: 9438 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores theoretical, political, policy and practice issues that arise in the shift towards consumerism. This book offers an understanding of the relationships between people and services, and argues for a model based on interdependence, respect, and partnership. It is intended for those studying social policy and cultural studies.
Описание: This book traces the deployment of intermedial aesthetics in the works of early twentieth-century female performers. By destabilizing medial and genre boundaries, these women created compelling and meaningful performances that negotiated turn-of-the-century American social and cultural issues.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
