Pursuing Happiness: American Consumers in the Twentieth Century, Lebergott Stanley

Автор: Bevir
Название: Governance, Consumers and Citizens
ISBN: 0230517285 ISBN-13(EAN): 9780230517288
Издательство: Springer
Рейтинг:
Цена: 16070.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This is the first book to focus on governance and cultures of consumption, expanding the debate and raising new conceptions and policy agendas. It questions the changing place of the consumer as citizen in recent trends in governance, the tensions between competing ideas and practices of consumerism, and the active role of consumers in governance.

Автор: Parreno, Mafe & Scribner
Название: Engaging Consumers Through Branded Entertainment And Convergent Media
ISBN: 1466683422 ISBN-13(EAN): 9781466683426
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 29938.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both.Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.

Автор: Clarke J et al
Название: Creating Citizen-Consumers
ISBN: 1412921341 ISBN-13(EAN): 9781412921343
Издательство: Sage Publications
Рейтинг:
Цена: 9346.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Explores theoretical, political, policy and practice issues that arise in the shift towards consumerism. This book offers an understanding of the relationships between people and services, and argues for a model based on interdependence, respect, and partnership. It is intended for those studying social policy and cultural studies.