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Digital Cmo`s Guide to Marketing Measurement: Think Like a Subarminer for Operational Success, Semple Bryan S.


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Автор: Semple Bryan S.
Название:  Digital Cmo`s Guide to Marketing Measurement: Think Like a Subarminer for Operational Success
ISBN: 9780692261682
Классификация: ISBN-10: 0692261680
Обложка/Формат: Paperback
Страницы: 252
Вес: 0.44 кг.
Дата издания: 05.04.2014
Язык: English
Размер: 254 x 178 x 14
Поставляется из: США
Описание: Early in my career I had the honor to serve in the Navy on fast attack submarines. At the time, submarines were focused on intelligence gathering, strategic deterrence, and preparing to fight WWIII against the Soviets. To accomplish such missions, submariners had to operate fairly complex machinery in a hostile environment with a crew made up of personnel in their twenties. On the surface, marketing and being a submariner are not exactly similar. But as a new digital CMO at a purely inbound B2B-driven software company, the more I dug into the problem of building the operating framework for my marketing team, the more I found myself relying on the many lessons I learned as a submariner.This book attempts to simply lay out the processes and measurements required to operate a real-time, high-velocity lead generation system for B2B marketers. Included are the metrics down to suggestions about the structure of the marketing organization and even the operational meeting cadence. Some may find the detail too much for a CMO. But I will propose that CMOs must have a command of these details if any measure of their success is based on lead generation. Without this level of knowledge, a CMO would lack the understanding needed as he or she asks the tough questions required of a digital marketing organization.


Where`d You Go, Bernadette

Автор: Semple Maria
Название: Where`d You Go, Bernadette
ISBN: 0316415855 ISBN-13(EAN): 9780316415859
Издательство: Hachette Book Group
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Цена: 835.00 р.
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Описание: A misanthropic matriarch leaves her eccentric family in crisis when she mysteriously disappears in this whip-smart and "divinely funny" novel that inspired the movie starring Cate Blanchett (New York Times).
Bernadette Fox is notorious. To her Microsoft-guru husband, she's a fearlessly opinionated partner; to fellow private-school mothers in Seattle, she's a disgrace; to design mavens, she's a revolutionary architect; and to 15-year-old Bee, she is her best friend and, simply, Mom.

Then Bernadette vanishes. It all began when Bee aced her report card and claimed her promised reward: a family trip to Antarctica. But Bernadette's intensifying allergy to Seattle--and people in general--has made her so agoraphobic that a virtual assistant in India now runs her most basic errands. A trip to the end of the earth is problematic.

To find her mother, Bee compiles email messages, official documents, and secret correspondence--creating a compulsively readable and surprisingly touching novel about misplaced genius and a mother and daughter's role in an absurd world.

The Rebel and the Rose: James a Semple, Julia Gardiner Tyler, and the Lost Confederate Gold

Автор: Millett Wesley, White Gerald
Название: The Rebel and the Rose: James a Semple, Julia Gardiner Tyler, and the Lost Confederate Gold
ISBN: 1581825838 ISBN-13(EAN): 9781581825831
Издательство: Неизвестно
Цена: 4689.00 р.
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Описание: In April 1865 the Civil War was over for most Americans, including the more than 600,000 soldiers, North and South, who died from wounds or disease. Confederate President Jefferson Davis and much of his administration had fled Richmond, accompanied by an escort of cavalry, various hangers-on, and all that was left of the treasury. With the Davis party was a navy paymaster, James S. Semple. In Washington, Georgia, a small town untouched by the war, he was entrusted with $86,000 in gold coin and bullion (about $1 million in today's money) and disappeared into the night. The treasure was secured in the false bottom of a carriage. The Rebel and the Rose"" reveals for the first time what happened to the Confederate gold, until now a mystery.""

Memoirs of the Northern Impostor; Or Prince of Swindlers. Being a Faithful Narrative of the Adventures and Deceptions of James George Semple, Commonly

Автор: Anonymous
Название: Memoirs of the Northern Impostor; Or Prince of Swindlers. Being a Faithful Narrative of the Adventures and Deceptions of James George Semple, Commonly
ISBN: 1275082688 ISBN-13(EAN): 9781275082687
Издательство: Неизвестно
Цена: 3000.00 р.
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Описание: Full Title: Memoirs of the Northern Impostor; or Prince of Swindlers. Being a faithful Narrative of the Adventures and Deceptions of James George Semple, commonly called Major Semple, alias Harrold, Maywell, Grant, &c. &c.

Description: The Making of the Modern Law: Trials, 1600-1926 collection provides descriptions of the major trials from over 300 years, with official trial documents, unofficially published accounts of the trials, briefs and arguments and more. Readers can delve into sensational trials as well as those precedent-setting trials associated with key constitutional and historical issues and discover, including the Amistad Slavery case, the Dred Scott case and Scopes "monkey" trial.Trials provides unfiltered narrative into the lives of the trial participants as well as everyday people, providing an unparalleled source for the historical study of sex, gender, class, marriage and divorce.

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The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification:
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Monograph


Yale Law Library
London: Printed for G. Kearsley, No. 46, Fleet-Street. 1786

The Virtues Awakened: From the Treatise on Perfect Happiness

Автор: Lessius Leonard, Semple Henry Churchill
Название: The Virtues Awakened: From the Treatise on Perfect Happiness
ISBN: 1258990865 ISBN-13(EAN): 9781258990862
Издательство: Неизвестно
Цена: 4037.00 р.
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Everyday Stories from Ten Remarkable Women: Historias de Todos Los Dias de Diez Mujeres Extraordinarias

Автор: Semple Maria C.
Название: Everyday Stories from Ten Remarkable Women: Historias de Todos Los Dias de Diez Mujeres Extraordinarias
ISBN: 0992415705 ISBN-13(EAN): 9780992415709
Издательство: Неизвестно
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Цена: 3447.00 р.
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Описание: What happens when a woman goes in search of herself and a sense of belonging through life's ups and downs? What happens when life's drama meets determination, creativity and contribution? Is there a perfect time to step up and grab the bull by the horn? Following her experiences in her newly adopted country - Australia, Maria C Semple interviewed ten Venezuelan women who offered their rich and colourful experiences in ten wonderful and simple stories. These are stories of passion, dedication and determination; about giving all you've got until you reach your dreams. Maria is a passionate and dynamic NLP Practitioner and Coach, mother, entrepreneur and multifaceted chick. This book provides you with simple stories of everyday life; however the power of conviction and connection exposes the complexity of life itself and turns it into a kaleidoscope of inner beauty and triumph. Are there steps to reach and achieve the life you dream of? Are we able to get rid of our negative emotions and traumas that are holding us back? There is one simple answer... Yes The power is within you. Qu ocurre cuando una mujer sale en b squeda de s misma y de un sentido de pertenencia despu s de los alti bajos que ofrece la vida? Qu sucede cuando los dramas de la vida se encuentran con la determinaci n, la creatividad y la contribuci n? Hay un momento perfecto para levantarse y agarrar el toro por los cuernos? Despu s de sus experiencias en su pa s de adopci n, Australia, Maria C Semple entrevista a diez mujeres Venezolanas que le ofrecieron sus ricas y coloridas experiencias en diez historias maravillosas y sencillas. Estas son historias de pasi n, dedicaci n, determinaci n y de dar le todo lo que tienes hasta que alcances tus sue os. Mar a es apasionada y din mica, madre y emprendedora; una mujer multifac tica. Este libro proporciona al lector con historias simples de mujeres de la vida cotidiana, sin embargo, el poder de convicci n y conexi n exponen lo complejo que es la vida en s , y convierten estas historias en un caleidoscopio de belleza interna y triunfo. Sera que existen pasos para alcanzar y lograr la vida que sue as? En verdad somos capaces de deshacernos de nuestras emociones negativas y traumas que detienen nuestros sue os? Hay una respuesta simple... S El poder est dentro de ti.

The Rebel and the Rose: James A Semple, Julia Gardiner Tyler, and the Lost Confederate Gold

Автор: Millett Wesley, White Gerald
Название: The Rebel and the Rose: James A Semple, Julia Gardiner Tyler, and the Lost Confederate Gold
ISBN: 1581826699 ISBN-13(EAN): 9781581826692
Издательство: Неизвестно
Цена: 2614.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In April 1865 the Civil War was over for most Americans, including the more than 600,000 soldiers, North and South, who died from wounds or disease. Confederate President Jefferson Davis and much of his administration had fled Richmond, accompanied by an escort of cavalry, various hangers-on, and all that was left of the treasury. With the Davis party was a navy paymaster, James S. Semple. In Washington, Georgia, a small town untouched by the war, he was entrusted with $86,000 in gold coin and bullion (about $1 million in today's money) and disappeared into the night. The treasure was secured in the false bottom of a carriage. The Rebel and the Rose reveals for the first time what happened to the Confederate gold, until now a mystery.

Where`d You Go, Bernadette

Автор: Semple, Maria
Название: Where`d You Go, Bernadette
ISBN: 178022124X ISBN-13(EAN): 9781780221243
Издательство: Orion
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Цена: 1516.00 р.
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Описание: `Like A VISIT FROM THE GOON SQUAD written by Tina Fey` (Sam Baker, RED). The 2013 Women`s Prize shortlisted, NEW YORK TIMES bestseller. Includes Reading Group Notes.

Board Secretary`s Handbook

Автор: Semple Kirsty
Название: Board Secretary`s Handbook
ISBN: 1784820091 ISBN-13(EAN): 9781784820091
Издательство: Неизвестно
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Цена: 4940.00 р.
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Описание: Tells you what a board secretary is and why you need one. It explains the roles, duties and responsibilities depending on your organisation and how an effective board and robust governance depend on having a top board secretary. A must-read for anyone who is or about to become a board secretary. Valuable too for trustees, CEOs and leadership teams.

Perspectives in Landscape Archaeology: Papers Presented at Oxford 2003-5

Автор: Lewis Helen, Semple Sarah
Название: Perspectives in Landscape Archaeology: Papers Presented at Oxford 2003-5
ISBN: 1407305794 ISBN-13(EAN): 9781407305790
Издательство: Неизвестно
Цена: 9196.00 р.
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Описание: This book derives from a seminar series held at the Oxford University Institute of Archaeology in 2003-2004
and a second brief series in spring 2005. The idea was to bring the students together with academic and professional archaeologists engaged in doing interesting work in landscape archaeology, who could present recent thinking about ancient landscapes from a variety of perspectives, using various approaches, and with a number of different aims. Contents: Preface and acknowledgments (Helen Lewis and Sarah Semple); 1) Sarsen Stories (Joshua Pollard and Mark Gillings); 2) Syncretism of space: the Christianisation of the Ethiopian landscape? (Niall Finneran); 3) Connotations of arable land use in landscape archaeology (Helen Lewis); 4) Sustaining prehistoric agricultural landscapes in southern Spain, highland Yemen and northern New Mexico: the geoarchaeological perspective (Charles French); 5) 'Where the cattle went, they went': towards a phenomenological archaeology of cattle mustering in the Kunderang ravines, New South Wales, Australia (Rodney Harrison); 6) The nature and distribution of early medieval woodland and wood-pasture habitats (Della Hooke); 7) Wetting the fringe of your habit: medieval monasticism and coastal landscape (Joe Flatman); 8) Still living with the Dobunni (Stephen Yeates); 9) The Gray Hill Landscape Archaeology Project, Llanfair Discoed, Monmouthshire, Wales (Adrian M. Chadwick, with contributions by Joshua Pollard); 10) The topography of outdoor assembly sites in Europe with reference to recent field results from Sweden (Alexandra Sanmark and Sarah Semple).


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