The Emerging Markets Century: How a New Breed of World-Class Companies Is Overtaking the World, Van Agtmael Antoine

A new breed of world-leading companies are catching their Western competitors off guard. Household names of today -- IBM, Ford, Sony, and Shell -- are in danger of becoming has-beens as these more innovative new superstars in the emerging markets claim dominance. Understanding how they have become world-class market leaders, and where they are taking the world economy, is crucial to understanding not only the future of globalization, but the future of Western competitiveness.

Each year we are buying more planes from Brazils Embraer, refrigerators from Chinas Haier appliance maker, smart cell phones from Taiwans HTC, and gas from Russias Gazprom. How have these relative unknowns come so far in the world markets so fast? What are they doing right that their Western competitors are doing wrong, and how can Western companies face the intensifying challenges and survive?

With in-depth, inside knowledge of these emerging powerhouses thats based on his thirty years of working, traveling, and investing in emerging markets and his extraordinary access to the leading companies, van Agtmael trains his experienced analysts eye on twenty-five of the top emerging giants, taking readers into the executive suites and labs where they are outmaneuvering their Western rivals. Profiling these major players, such as Koreas Samsung Electronics, Chinas computer maker Lenovo, Brazils iron ore giant CVRD, and Indias Infosys, van Agtmael divulges their strategies for growth, and analyzes how their rise to dominance will change our lives. His unique insights point the way to how we in the West can capitalize on the opportunities these companies represent while also mobilizing a powerful response to the challenges they present.