A Dry Hate: Odio Seco (New Edition): Odio Seco, Marshall Nancy Hicks

Автор: Hicks Nancy J., Nicols Christina M.
Название: Health Industry Communication: New Media, New Methods, New Message
ISBN: 1284077756 ISBN-13(EAN): 9781284077759
Издательство: Jones & Bartlett
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Цена: 21743.00 р.
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Описание: Health Industry Communication: New Media, New Methods, New Message, Second Edition, Is A One-Of-A-Kind Text That Fills A Critical Gap In The Literature For Communications Students As Well As Students Of Health Administration And Public Health. With Contributions From Leading Practitioners In Every Industry Sector, This Text Is A Robust Look At The Full Spectrum Of Healthcare Communications. The Chapters Offer A 360-Degree View Of The World Of Health Communication From A Business And Marketing Outlook As Well As A Look At Special Topics That Impact Health Communicators. Four Sections Cover Over 20 Topics—Contributed By Authors From Both Private And Public Health Organizations—In Institutional Communication And Marketing; Consumer Communication And Social Marketing; Communication To Achieve Policy Change; And Media And Measurement. Some Of The Unique Topics Include Brand Development In Pediatric Healthcare, Contributed By An Author From A Well-Known Children's Hospital; Using Paid And Shared Media In Communication Campaigns; And A Look At Efforts To Achieve Federal Policy Change Through Advocacy And Communication. The Second Edition Provides Six New Chapters In The Following Topics: •Ethics In Health Communications, Including An Overview Of Ethical Principles And Guidelines As Well As Recent Case Examples; •Health Literacy And Risk Communications, Including Components Of Health Literacy, Recent Efforts To Advance Health Literature, Principles Of Risk Communications, And Recent Case Examples; •Using Paid And Shared Media In Health Communications, Including Practical Counsel On How To Optimize Reach And Engagement With Target Audiences; •Creating A National Healthcare Brand For Ascension, A Healthcare System Comprised Of 131 Local Hospitals And More Than 1,900 Sites Of Care, Including Hundreds Of Physician Practices. •Developing A National Bone Health Campaign To Sustain Healthy Behaviors Among Girls, Including Audience-Centered Research, Strategic Partnerships, And Process And Outcomes Measures. •Developing A Campaign To Implement The Patient Protection And Affordable Care Act (ACA), Which Describes A Case Example Of An Enrollment Campaign To Ensure The Success Of The New Health Insurance Exchange In Washington, DC.

Автор: Nancy and John Decherney, Deborah Marshall, Susan
Название: Fiddlehead Cookbook, The
ISBN: 0312098065 ISBN-13(EAN): 9780312098063
Издательство: Holtzbrink(MPS)/MPS
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Цена: 2206.00 р.
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Описание:

The Fiddlehead Restaurant and Bakery has been a Juneau tradition since 1978, when its founder established a menu that celebrated Alaska's bounty of fresh, delicious ingredients and its jubilant spirit of adventure. In this lively and eclectic cookbook, the Fiddlehead Restaurant teams presents 150 of its most acclaimed, sought-after recipes. The colorful collection ranges from fresh Alaskan salmon and halibut to robust soups and sandwiches, light and healthy pasta dishes, grilled meats and stir fry, authentic sourdough breads, edible greens, wild berries, and extraordinarily delicious desserts--all prepared with creative flair and old-fashioned neighborliness that have made the Fiddlehead famous. Interspersed throughout are fascinating sidebars on such Alaskan passions as berry picking and glacier picnics, the fine art of smoking fish or preparing a while poaching salmon for holiday entertaining, and the springtime search for wild edibles like fiddlehead ferns, fireweed, beach asparagus, and morel mushrooms.

Brimming with Alaskan freshman and pride, The Fiddlehead Cookbook will delight everyone who longs to shares in this generous coastal cuisine.