Автор: Kalbach Jim Название: The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs ISBN: 1933820683 ISBN-13(EAN): 9781933820682 Издательство: Неизвестно Цена: 5516.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering. |