Climate Peril: The Intelligent Reader`s Guide to Understanding the Climate Crisis, Berger John J.

Автор: John Berger
Название: Ways of Seeing
ISBN: 014103579X ISBN-13(EAN): 9780141035796
Издательство: Random House - Penguin
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Цена: 1319.00 р.
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Описание: Seeing comes before words. The child looks and recognizes before it can speak. But, there is also another sense in which seeing comes before words. It is seeing which establishes our place in the surrounding world. The relation between what we see and what we know is never settled. This is a book on art in various languages.

Автор: Bruno Munari,John Berger,Marshall McLuhan,Susan So
Название: The Medium is the Massage
ISBN: 014103582X ISBN-13(EAN): 9780141035826
Издательство: Random House - Penguin
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Цена: 1319.00 р.
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Описание: Written by the author who is known for coining the term `Global Village`, this title illustrates his theories that force us to question how modes of communication have shaped society.

Автор: Buhle Paul, Berger Dan, Berger David
Название: Bohemians
ISBN: 1781682615 ISBN-13(EAN): 9781781682616
Издательство: Marston Book Services
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Цена: 1582.00 р.
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Описание: "Marvelously drawn tribute to free thinkers ... Engaging, informative, and inspiring." - Joe Sacco

Автор: Berger Jonah
Название: Contagious: Why Things Catch on
ISBN: 1451686587 ISBN-13(EAN): 9781451686586
Издательство: Simon & Schuster
Цена: 2068.00 р.
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Описание: The New York Times bestseller that explains why certain products and ideas become popular.

"Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Автор: John Berger
Название: Understanding a Photograph
ISBN: 0141392029 ISBN-13(EAN): 9780141392028
Издательство: Random House - Penguin
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Цена: 1319.00 р.
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Описание: Contains essays and previously uncollected pieces written for exhibitions and catalogues in which Berger probes the work of photographers such as Henri Cartier-Bresson and W Eugene Smith - and the lives of those photographed - with fierce engagement, intensity and tenderness.

Автор: Berger Jonah
Название: Invisible Influence
ISBN: 1471148041 ISBN-13(EAN): 9781471148040
Издательство: Simon&Schuster UK
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Цена: 2473.00 р.
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Описание: From the New York Times bestselling author of Contagious, an exploration into the subtle, secret influences that effect the decisions we make, from what we buy, to the careers we choose.

Автор: John Berger
Название: Why Look at Animals?
ISBN: 0141043970 ISBN-13(EAN): 9780141043975
Издательство: Random House - Penguin
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Цена: 1055.00 р.
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Описание: Explores how the ancient relationship between man and nature has been broken in the modern consumer age, with the animals that used to be at the centre of our existence now marginalized and reduced to spectacle.

Автор: Berger, Peter L.
Название: The Social Construction of Reality
ISBN: 0385058985 ISBN-13(EAN): 9780385058988
Издательство: Random House (USA)
Цена: 1651.00 р.
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Описание: Called the "fifth-most important sociological book of the 20th century" by the International Sociological Association, this groundbreaking study of knowledge introduces the concept of "social construction" into the social sciences for the first time. In it, Berger and Luckmann reformulate the task of the sociological subdicipline that, since Max Scheler, has been known as the sociology of knowledge.

Автор: Berger, John
Название: Art and Revolution
ISBN: 0679737278 ISBN-13(EAN): 9780679737278
Издательство: Random House (USA)
Цена: 1379.00 р.
Наличие на складе: Нет в наличии.

Описание: In this prescient and beautifully written book, Booker Prize-winning author John Berger examines the life and work of Ernst Neizvestny, a Russian sculptor whose exclusion from the ranks of officially approved Soviet artists left him laboring in enforced obscurity to realize his monumental and very public vision of art. But Berger's impassioned account goes well beyond the specific dilemma of the pre-glasnot Russian artist to illuminate the very meaning of revolutionary art. In his struggle against official orthodoxy--which involved a face-to-face confrontation with Khruschev himself--Neizvestny was fighting not for a merely personal or aesthetic vision, but for a recognition of the true social role of art.

His sculptures earn a place in the world by reflecting the courage of a whole people, by commemorating, in an age of mass suffering, the resistance and endurance of millions.



"Berger is probably our most perceptive commentator on art.... A civilized and stimulating companion no matter what subject happens to cross his mind."--Philadelphia Inquirer