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Автор: Robert B Cialdini Название: Influence: The Psychology Of Persuasion ISBN: 006124189X ISBN-13(EAN): 9780061241895 Издательство: HarperCollins USA Рейтинг: Цена: 1365 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.
Автор: Cialdini, Robert Название: Pre-suasion ISBN: 1847941435 ISBN-13(EAN): 9781847941435 Издательство: Random House Рейтинг: Цена: 767 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn`t just what we say or how we say it that counts, but also what goes on in the moments before we speak.
Описание: Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, "Yes " reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, "Yes " presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually "increase" the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many "fewer" flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways? Often counterintuitive, the findings presented in "Yes " will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, "Yes " shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Автор: Cialdini, Robert B. Название: Pre-Suasion ISBN: 150115205X ISBN-13(EAN): 9781501152054 Издательство: Simon & Schuster Цена: 1366 р. Наличие на складе: Поставка под заказ.
Автор: Cialdini, Robert Название: Pre-suasion ISBN: 1847941427 ISBN-13(EAN): 9781847941428 Издательство: Random House Рейтинг: Цена: 998 р. Наличие на складе: Поставка под заказ.
Описание: Influence established the author as the world`s foremost authority on the science of persuasion. In this book, he builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not because of what they say or how they say it, but because of what they do in the moment before they deliver their message.
Автор: Cialdini, Robert B. Название: Influence: Rev. Ed ISBN: 0688128165 ISBN-13(EAN): 9780688128166 Издательство: HarperCollins USA Цена: 1211 р. Наличие на складе: Поставка под заказ.
Описание: Some people just won't take no for an answer. In "Influence," Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to
comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest).
two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.
Описание: At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In the small Big three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.
Автор: Goldstein, Noah Martin, Steve Cialdini, Professor Название: Yes! ISBN: 1846680166 ISBN-13(EAN): 9781846680168 Издательство: Неизвестно Рейтинг: Цена: 1080 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet.
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