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Naked Words 2.0, Hausmann Gisela


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Цена: 2240.00р.
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При оформлении заказа до: 2025-07-23
Ориентировочная дата поставки: конец Сентября - начало Октября
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Автор: Hausmann Gisela
Название:  Naked Words 2.0
ISBN: 9780996389341
Классификация: ISBN-10: 0996389342
Обложка/Формат: Paperback
Страницы: 114
Вес: 0.17 кг.
Дата издания: 26.06.2015
Язык: English
Размер: 229 x 152 x 6
Поставляется из: США
Описание: A guide to concise, commanding communiques
Mary Vinnedge, SUCCESS Magazine
Gisela Hausmann is the 2016 winner of the Sparky Awards for best subject line.
Email subject lines vs. elevator pitch
Today, learning to write a subject line that will get your recipients attention can be more important than practicing a perfect elevator pitch. Just ask yourself: How often do you pitch, and how many emails do you write? In fact, you may have to send an email to even get the opportunity to present your elevator pitch.
The analysis of email marketing 2015 also demonstrated a new trend - most business people do not like to pick up the phone any longer, but they read work-related emails on their phones, before and after business hours.
A perfect marketing email with an attractive subject line sent at 6:30 a.m. might prompt a reply even before start of the business day, because the recipient read the email on his/her commute.
In her book NAKED WORDS 2.0 The Effective 157-Word Email, email evangelist Gisela Hausmann offers a trick that will make any subject stand out in your recipients Inbox
Naked Words 2.0 is the book to read if you want to maximize your chances of getting media features, sponsorships, or any other type of opportunity. If an employee is looking to advance their career or an entrepreneur is looking to build rapport with influencers, their next step should be buying this book.
Kallen Diggs, International Bestselling Author & Huffington Post Columnist
Email marketing demystified
Email evangelist Gisela Hausmann analyzed 100,000+ emails for effectiveness and personal appeal. This extensive research helped her to create a system to improve each of the seven parts an email. In her book, she reveals how to compose an attention-getting subject line, offers tricks to keep emails short and concise, gives the scoop on which words to avoid at all costs, and provides much more.
Even if you apply only two or three of the tricks in this book, youll see an immediate improvement in response times and response rates.
In todays hectic world email is still the most direct way to share your message. Naked Words is a fantastic book that will show you how to get your message read and acted on. Brian Burns, Host of The Brutal Truth About Sales & Selling - PodCast
Naked Words 2.0 The Effective 157-Word Email is the ideal resource for
marketing professionals small business owners employees who work in any type of service industry (law offices, transportation, hospitality etc.) self-employed artists and contractors job seekers Twenty-three illustrative pictures serve as examples of the good and the not so good. Clearly labelled action steps also ensure you know exactly what to do and when to do it.



European products

Автор: Welz, Gisela
Название: European products
ISBN: 1782388222 ISBN-13(EAN): 9781782388227
Издательство: Berghahn
Рейтинг:
Цена: 16988.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

On the Mediterranean island of Cyprus, rural villages, traditional artefacts, even atmospheres and experiences are considered heritage. Heritage making not only protects, but also produces, things, people, and places. Since the Republic of Cyprus joined the European Union in 2004, heritage making and Europeanization are increasingly intertwined in Greek-Cypriot society. Against the backdrop of a long-term ethnographic engagement, the author argues that heritage emerges as an increasingly standardized economic resource, a "European product." Implemented in historic preservation, rural tourism, culinary traditions, nature protection, and urban restoration projects, heritage policy has become infused with transnational market regulations and neoliberal property regimes.

Gene Worship

Автор: Kaplan, Gisela
Название: Gene Worship
ISBN: 1590514432 ISBN-13(EAN): 9781590514436
Издательство: Random House (USA)
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Цена: 1839.00 р.
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Описание: "A wonderful antidote to the gene hysteria that is now so dominant . . . What is most exciting about this book is the authors' ability to move seamlessly from research on how the brain works, to sociology, history, and philosophy. And that, I believe, is exactly how we need to understand gender--neither nature nor nurture, but a complex interplay." - Dr. Lynda Birke, author of Feminism and the Biological Body

This work moves beyond the old nature/nurture debate concerning what makes us who we are to present a new understanding of gender and sexuality. Since the mapping of the human genome there has been widespread coverage of scientific discoveries in the offing, and of the host of human problems to be solved through gene therapy, from physical defects to mental disease and even so-called 'undesirable' behavior.

As biologists with expertise in neuroscience, ethology, psychology, sociology and human ethos, Kaplan and Rogers are uniquely situated to evaluate the claims of their colleagues concerning the knowledge to be gained through the study of our biological make-up. They caution against the seductive belief that, once we understand our biological constitution, it is but a short step to complete mastery of human nature. Furthermore, they show that this belief is yet another example of how science can be subverted to defend the claims of the ruling ideology.


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