Описание: Handbook of Biological Dyes and Stains presents anup-to-date library on over two hundred dyes and stains. Organizedalphabetically by chemical names, this handbook is the first toinclude dyes and stain s CAS Registry Number, ChemicalAbstract Index Name, melting point, and more.
Автор: Sabnis Название: Handbook of Fluorescent Dyes and Probes ISBN: 1118028694 ISBN-13(EAN): 9781118028698 Издательство: Wiley Рейтинг: Цена: 23118.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A COMPLETE, UP-TO-DATE RESOURCE OF INFORMATION ON MORE THAN 150 FLUORESCENT DYES AND PROBES Handbook of Fluorescent Dyes and Probes is the most comprehensive volume available on the subject, covering all the available dyes and probes known to date in the literature for uses in various fields. Top dye expert Dr.
Автор: Douglas M. Ruthven Название: Principles of Adsorption and Adsorption Processes ISBN: 0471866067 ISBN-13(EAN): 9780471866060 Издательство: Wiley Рейтинг: Цена: 50522.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The first up--to--date summary and review for the fundamental principles and industrial practice of adsorption separation processes in more than 30 years. Emphasizes the understanding of adsorption column dynamics and the modeling of adsorption systems, as well as fundamental aspects of kinetics and equilibria.
Автор: Weinstein, Art Название: Handbook of Niche Marketing : Principles and Practice ISBN: 078902330X ISBN-13(EAN): 9780789023308 Издательство: Taylor&Francis Рейтинг: Цена: 9798.00 р. Наличие на складе: Поставка под заказ.
Описание:
Get closer to tailor made marketing!
Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's:
concepts and theories
principles
empirical research
customer satisfaction issues
strategies
applications
different types of niche markets
The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
Описание: Genetic testing and counseling for cancer have made great strides in recent years. The popular demand for advanced screening, advances in testing, and the response of insurance companies and corporations have all served to shape this important area of cancer risk management. This practical, user-friendly guidebook allows you to search by disease site for the hereditary cancer syndromes relevant to your patient's cancer. This handy resource will help you formulate questions when expanding that patient's personal and family history, identify the genes that are most relevant, determine whether to refer that patient for genetic counseling and testing, and guide the patient’s long-term management based on the patient’s mutation-positive or –negative status. The guidebook will be of equal value to the practicing oncologist, surgeon, urologist, endocrinologist, gynecologist, primary care physician, physician's assistant, advanced practice nurse, and any other clinician counseling a patient who has had cancer. Look inside and discover… • Informative overview summarizes the history and current state of genetic cancer testing. • Site-specific chapters help you locate essential facts quickly. • Expert contributors share their years of experience in genetic testing and counseling. • Timely insights address key medical, ethical, legal, and financial implications of genetic cancer testing. Be sure your patients have the advance information they need… Pick up your copy today!
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