Raising Entrepreneurial Capital (Revised), Vinturella John B., Erickson Suzanne M.
Автор: Nijssen Ed Название: Entrepreneurial Marketing ISBN: 0415722217 ISBN-13(EAN): 9780415722216 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Поставка под заказ.
Описание: How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in their classes as well as practical tools and techniques that will be useful after the exams have finished.
Автор: Alhabeeb M. J. Название: Entrepreneurial Finance ISBN: 1118691512 ISBN-13(EAN): 9781118691519 Издательство: Wiley Рейтинг: Цена: 18050.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Equips readers with the necessary fundamental knowledge and advanced skills to succeed in small firm and business settings. This book includes topics within finance, such as small business management, and entrepreneurship to develop and maintain prosperous business ventures. It prepares readers for the challenges of today`s economy.
Описание: Generative Emergence provides insight into the non-linear dynamics that lead to organizational emergence through the use of complexity sciences. The book explores how the model of Generative Emergence could be applied to enact emergence within and across organizations.
Автор: Robert Lee Название: The Social Capital of Entrepreneurial Newcomers ISBN: 1137598190 ISBN-13(EAN): 9781137598196 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
'Lee takes the oft cited belief that entrepreneurial endeavour lives and dies by the quality of the networks set in play, and subjects it to a rigorous and sustained analysis. In this he not only provides the reader with an authoritative theoretical and empirical foray into how entrepreneurs can create and sustain different forms of social capital, he does so with a strong sense of how power frames and taints its acquisition and use. Lee s book is a valuable contribution to our understanding of how in entrepreneurial activity, as in many walks of life, it is those with already established status who set the agenda by which opportunity and its pursuit is constituted'.
Robin Holt, Professor of Entrepreneurship, Politics and Society, Copenhagen Business School, Denmark
Robert Lee drives forward the agenda of socially-situated cognition research, moving beyond a static model of entrepreneurial cognition and offering instead a dynamic, socially embedded, communication-based perspective. He breaks from the traditional focus on either the individual entrepreneurial agent or the social and institutional context of entrepreneurship and makes a serious and skilful effort to provide an integrative understanding of the entrepreneur as placed in a complex, relational and ambiguous context. Recognising that entrepreneurship is both cognitive and relational, he plays with the idea of power within legitimacy creation and through this illustrates the ultimately distributed nature of entrepreneurial processes. This book adds to the growing domain of socially-situated entrepreneurial cognition research and will appeal to those interested in understanding the connection between cognition, communication and legitimacy in the context of entrepreneurship.
Jean Clarke, Professor of Entrepreneurship and Organization, Leeds University Business School, University of Leeds, UK
'In a very welcome contribution to the literature, Robert Lee explores the social capital mobilised by entrepreneurs and develops a communicative action approach that yields important insights into how would-be entrepreneurs achieve legitimacy through navigating the complex web of power and status relations in which they are enmeshed. This book will appeal not only to those interested in entrepreneurship, but also be a valuable reference source for those interested in the workings of social capital'.
Michael Bresnen, Professor of Organisation Studies, Alliance Manchester Business School, University of Manchester, UK
This book presents a novel and intellectually stimulating account of the understudied links between entrepreneurial newcomers' bridging ties and their networked cognition. With a paucity of research addressing cognitively specific features of networked language and conduct, The Social Capital of Entrepreneurial Newcomers explores how entrepreneurial newcomers attune their cognition when interacting with high status and powerful vertical bridges. Largely reflecting communication accommodation perspectives, the author theoretically and empirically examines entrepreneurial newcomers' cognitive 'convergence' and 'divergence' when bridging.
Автор: Mok, Ka-Ho, Название: The Quest for Entrepreneurial Universities in East Asia ISBN: 1137322101 ISBN-13(EAN): 9781137322104 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With the rise of the knowledge economy, universities are under pressure to embrace not just their traditional missions of teaching and research but a third mission of serving economic and social development. This book examines the major strategies that governments in East Asia have adopted to promote this kind of innovation in the education sector.
Автор: Locke Название: The Entrepreneurial Shift ISBN: 1107403391 ISBN-13(EAN): 9781107403390 Издательство: Cambridge Academ Рейтинг: Цена: 4909.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume is a provocative study of how American-led entrepreneurship transformed business education in Europe. Starting with Silicon Valley`s high-technology businesses, and examining business schools in France, Germany and the Czech Republic, the book shows how management education shifted in response to an increasingly entrepreneurial business context.
Автор: Jos? Maria Viedma Marti, Maria do Ros?rio Cabrita Название: Entrepreneurial Excellence in the Knowledge Economy ISBN: 1349438464 ISBN-13(EAN): 9781349438464 Издательство: Springer Цена: от 11071.00 р. Наличие на складе: Есть
Описание: Provides readers with a comprehensive overview of how to achieve entrepreneurial excellence in the knowledge economy and offers them ICBS - a methodology for strategy check-up of organizations in the knowledge economy context.
Автор: Faley Название: The Entrepreneurial Arch ISBN: 1107074274 ISBN-13(EAN): 9781107074279 Издательство: Cambridge Academ Рейтинг: Цена: 10930.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A concise introduction to entrepreneurship based on a tried-and-tested model developed at the University of Michigan: the entrepreneurial arch. Using a range of real-world examples, this book teaches readers how to discover and create a new firm, or grow an existing one, starting from a firm or team`s capabilities.
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