Автор: Cappon Rene J. Название: Arco the associated press guide to newswriting ISBN: 0768919797 ISBN-13(EAN): 9780768919790 Издательство: Hachette Book Group Цена: 1667.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Discover the methods and skillful tricks of master news writer, Rene J. Cappon, to create your own compelling and clear writing style. Designed to help writers at any level improve the quality and flow of their writing.
Former long-time Associated Press (AP) General News Editor, Rene J. Cappon offers timeless, practical advice and lively commentary on writing like a pro for novices and seasoned professionals alike.
Cappon covers all the essential methodologies of researching and generating the written word in this guide. Learn how to develop a hook, choose the most effective words, construct a good lead, and implement more strategies for success.
Here's a preview of what you'll find in this valuable writer's resource:
How to write in a clear, knowledgeable and compelling way
The nuances of news writing
How to start from "square one"
Understand the role of punctuation in journalism
How to use detail to add color and depth to your writing
What you must avoid in your writing
How to uncover new angles on old stories and develop new stories
The magic of "angle" to the written word
Whether you plan to become a journalist or just want to markedly improve your writing ability, The Associated Press Guide to News Writing offers tried and proven advice and techniques to take your writing to the next level.
Автор: Cappella Zielinski, Rosella Название: How states pay for wars ISBN: 1501702491 ISBN-13(EAN): 9781501702495 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 6515.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Armies fight battles, states fight wars. To focus solely on armies is to neglect the broader story of victory and defeat. Military power stems from an economic base, and without wealth, soldiers cannot be paid, weapons cannot be procured, and food cannot be bought. War finance is among the most consequential decisions any state makes: how a state finances a war affects not only its success on the battlefield but also its economic stability and its leadership tenure. In How States Pay for Wars, Rosella Cappella Zielinski clarifies several critical dynamics lying at the nexus of financial and military policy.
Cappella Zielinski has built a custom database on war funding over the past two centuries, and she combines those data with qualitative analyses of Truman’s financing of the Korean War, Johnson’s financing of the Vietnam War, British financing of World War II and the Crimean War, and Russian and Japanese financing of the Russo-Japanese War. She argues that leaders who attempt to maximize their power at home, and state power abroad, are in a constant balancing act as they try to win wars while remaining in office. As a result of political risks, they prefer war finance policies that meet the needs of the war effort within the constraints of the capacity of the state.
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