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9 Best Kept Secrets of B2B Digital Marketing: Digital Marketing Strategies for Executives and Sales Managers, Gutkowski Greg


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Цена: 3095.00р.
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При оформлении заказа до: 2025-07-23
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Автор: Gutkowski Greg
Название:  9 Best Kept Secrets of B2B Digital Marketing: Digital Marketing Strategies for Executives and Sales Managers
ISBN: 9780692499788
Классификация: ISBN-10: 0692499784
Обложка/Формат: Paperback
Страницы: 118
Вес: 0.17 кг.
Дата издания: 27.07.2015
Язык: English
Размер: 229 x 152 x 6
Поставляется из: США
Описание: Companies that are successfully implementing B2B digital marketing are seeing an average increase in sales of 10 to 20% or more. By developing a digital marketing strategy and integrating the related tools with existing marketing processes, businesses can dramatically increase both leads and sales.

Unfortunately though, a lot of companies do not know where to start. Or they are making mistakes and misinformed about how to accomplish these goals, costing them time, money, and resources. And ignoring B2B digital marketing is costly as well. You may not go out of business tomorrow if you are not being found on the Internet today, however you will be slowly losing business to more knowledgeable competitors.

9 Best Kept Secrets of B2B Digital Marketing separates the facts from the fads and gives you a template for building a solid digital marketing strategy that will strengthen any sales plan to get more business clients. Author, Greg Gutkowski provides the rare insight and valuable guidance for internet marketing that can only come from having worked with some of the worlds largest and most sophisticated marketing companies.

From top down and bottom up you will discover best practices and strategies for integrating digital marketing including:

- How to get found in a digital world and the right way to engage prospects and customers online

- How to generate leads and sales 24/7 with internet marketing

- Why data integration is essential to your success and how to accomplish this

- Why B2B companies must approach social media marketing differently than B2C companies

- The biggest mistakes that companies make with ecommerce and how to avoid these

- Which digital resources provide the biggest ROI

- And much more

Whether you are a sales manager wanting to maximize lead generation or a CEO looking for a high level resource on marketing for executives, 9 Best Kept Secrets of B2B Digital Marketing will provide you with the tools, techniques, and insights to successfully integrate B2B marketing. Order your copy today



Secular War

Автор: Gutkowski Stacey
Название: Secular War
ISBN: 1780765355 ISBN-13(EAN): 9781780765358
Издательство: Bloomsbury
Рейтинг:
Цена: 19305.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

How have long-standing and unconscious secular assumptions about religion shaped the post-9/11 climate and its wars? Stacey Gutkowski explores this little-examined, yet crucial, element of British perceptions of and policy towards Jihadism over the last decade, to draw critical conclusions about the relationship between war and the secular. She points to a surprisingly coherent body of secular beliefs that have fuelled policies in Iraq, Afghanistan and counter-terrorism, and that have had mixed results - responsible for both positive strategies and tragic errors.

The theory Gutkowski develops on the impact of this secular approach to warfare holds a broader global significance, and cannot be viewed as just a British phenomenon. This book addresses ongoing and critical debates, such as the 'overreach' of Western liberal interventionism in the Middle East, and speaks to policy-makers, security analysts and students of IR, Foreign Policy and Security Studies.


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