Influence with a Heart 9780692761854

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Автор: Gioia Ben
Название: Influence with a Heart
ISBN: 9780692761854
Классификация: ISBN-10: 0692761853
Обложка/Формат: Paperback
Страницы: 146
Вес: 0.21 кг.
Дата издания: 08.08.2016
Язык: English
Размер: 234 x 156 x 8
Поставляется из: США
Описание: As a consultant and business coach, Ive read many books on business, marketing, leadership, and influence... and its very hard to find something that really impresses me like Ben Gioias book did. The author took the well-known key principles about influence and marketing that everyone else writes about, synthesized them, re-presented them from a new perspective, and created a completely new framework thats both very insightful and extremely practical. Influence with a Heart is not a theoretical treatise but an action-oriented tool, a book youll want to keep handy on your desk for ideas, inspiration, and suggestions to help you establish a real connection with your audience. For each of the three pillars of his framework (Empathy, Story, Thought-Leadership), Ben first explains why it works, then presents a real-world case study to show the principle in action, and eventually gives the reader a step-by-step guide to applying the principle to solve her own business challenges. I can tell from my personal experience that most books, courses, webinars, and blogs on marketing and business miss the action steps part. They spend too much time and energy establishing the authors thought-leadership instead of providing actionable value. This book takes the opposite approach and focuses on helping the reader achieve her goal of becoming a better and more effective communicator. Written in a conversational and entertaining way, Influence with a Heart is a must read for anyone who wants to become a more influential leader and provide more value to their audience. -Giuseppe Fratoni Digital Marketing Consultant and Business Coach Rome, Italy - - - Ben Gioia (joya) is a speaker, coach, bestselling author, and President of InfluenceWithAHeart.com. He shows people how to better leaders and more influential communicators so they can make a bigger impact. Hes trained 126 visionaries at Stanford University, served 32 million people by helping launch one of the worlds biggest magazines, and is an empathy, mindfulness, and story consultant creating a training for 16,000 customer service employees at a Fortune 100 company. Bens newest book, Influence With A Heart, shows people how to inspire more of their clients, customers, and audience to say, YES to their ideas, vision, message, products, and/or service. His simple framework: empathy + story + thought leadership (and a dash of mindfulness) - is proven, powerful, and practical... whether youre face-to-face, online, onstage, or on the phone. Almost dying 4 times in 72 hours during a hike in India gave Ben a gift: a fire inside to make a massive positive impact. So today he shows individuals and organizations how to 1) be more influential; 2) connect with / express their unique purpose; 3) create  expert/authority/thought leader positioning; and 4) develop messaging, products,  and services that help deliver the right outcomes for the customers, clients, and/or  the organizations that they are serving. - - - OFFERING: Speaking, Keynotes (Opening and Closing), Consulting, Coaching, Conferences, Breakouts, Workshops, Seminars, Educational Trainings, Business or Community Events, Retreats, Onsite Meetings, and Media Appearances. - - - By applying what you discover in Bens book, you will: 1. Bring your unique, positive agenda into the world and help more people. 2. Create trust-based relationships that are good for everyone and everything your business touches. 3. Inspire more people to say, yes to your ideas, vision, messages, products, or services, whether its one, 10, or 10,000 people.  What youll discover in this book is a new way to do business, a proven approach for success, and practical ways to make it happen... inspired and informed by the insights and examples of leaders including Nelson Mandela, Abraham  Lincoln, Mother Teresa, Steven Covey, Jim Collins, Mary  Morrissey, Bob Proctor, Wendy Palmer

Influence with a Heart, Gioia Ben