Описание: In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
Автор: Vargo K Название: Philosophy of fighting ISBN: 0897501748 ISBN-13(EAN): 9780897501743 Издательство: Неизвестно Рейтинг: Цена: 1917 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The first printed collection of the popular "Way of the Warrior" columns from Black Belt magazine, this anthology contains a diverse selection of articles on traditional martial arts, modern combat, and the mentality and inspirations of a fighter. These essays offer a unique perspective on the evolution of thought on martial arts, as well as a chronological view of the trends and traditions associated with the different disciplines. With attention to the history, psychology, and lifestyles of the arts, this compilation gives insight into the spiritual and esoteric, as well as the prosaic aspects of this very diverse culture.
Автор: Vargo, Julie Название: Few Good Eggs, A ISBN: 0060834404 ISBN-13(EAN): 9780060834401 Издательство: HarperCollins USA Рейтинг: Цена: 1105 р. Наличие на складе: Поставка под заказ.
Описание: Insight and frank, friendly advice on overcoming infertility—from two women who have lived through it all
Описание: Get a hands-on introduction to the Chef, the configuration management tool for solving operations issues in enterprises large and small. Ideal for developers and sysadmins new to configuration management, this guide shows you to automate the packaging and delivery of applications in your infrastructure.
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