Описание: In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
Автор: Vargo, Julie Название: Few Good Eggs, A ISBN: 0060834404 ISBN-13(EAN): 9780060834401 Издательство: HarperCollins USA Рейтинг: Цена: 1544 р. Наличие на складе: Поставка под заказ.
Описание: Insight and frank, friendly advice on overcoming infertility—from two women who have lived through it all
Описание: Get a hands-on introduction to the Chef, the configuration management tool for solving operations issues in enterprises large and small. Ideal for developers and sysadmins new to configuration management, this guide shows you to automate the packaging and delivery of applications in your infrastructure.
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