If writing is any part of your job, you owe it to yourself to figure out how to get it done consistently, efficiently, and successfully.
This book covers the business communication skills no one teaches you in writing class:
What the "curse of knowledge" is and how to avoid it
How to streamline collaboration with simple checklists
Why the style guide is your friend, and how to create one for your business
The most efficient way to approach revision
How to set up review and approval processes for success
Use the practical strategies in this book to finish more projects in less time, creating content that serves your business and advances your career.
Автор: Janzer Anne Название: Writing to Be Understood: What Works and Why ISBN: 0999624822 ISBN-13(EAN): 9780999624821 Издательство: Неизвестно Цена: 2552.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Have you ever wondered what makes your favorite nonfiction books so compelling, understandable, or enjoyable to read? Those works connect with you, as a reader. When you recognize what what's happening, you can apply those same methods to your own writing.
Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as:
Using analogies effectively to illustrate unseen concepts
Appealing to the reader's innate curiosity
Alternating between abstraction and detail in explanations
Balancing humility with credibility
For each topic, the book combines insights from cognitive science with advice from writers and expert practitioners in fields of psychology, technology, economics, medicine, policy, and more.
Whether you're an expert trying to communicate with a mainstream audience or a nonfiction writer hoping to reach more people, Writing to be Understood will help you expand the impact of your words.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
