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On Curiosity: The Art of Market Seduction, Cochoy Franck


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Автор: Cochoy Franck
Название:  On Curiosity: The Art of Market Seduction
ISBN: 9780995527706
Классификация:

ISBN-10: 0995527709
Обложка/Формат: Paperback
Страницы: 256
Вес: 0.38 кг.
Дата издания: 25.07.2016
Язык: English
Иллюстрации: Black & white illustrations
Размер: 152 x 228 x 23
Читательская аудитория: General (us: trade)
Подзаголовок: The art of market seduction
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Поставляется из: США
Описание:

What draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from our habits and to become transported beyond our very selves. Curiosity (whether healthy or unhealthy) is one of the favourite tricks of market seduction. Capturing a public - attracting the attention of a reader, seducing a customer, meeting the expectations of a user, persuading a voter ... - often requires the construction of a set of technical devices that can play upon peoples inner motivations. Cochoy invites us to take a sociological trip into these cabinets of curiosity, accompanied throughout by Bluebeard, a fairy tale that is both a model of the genre and a pure curiosity machine. At once a work of history and economic anthropology, the book meticulously analyses the devices designed by markets to arouse, excite, and sustain curiosity: a window display, practices of teasing, packaging, bus shelters, mobile internet technologies, to name but a few. In the Bettencourt and Strauss-Kahn affairs and the Wikileaks controversy, Cochoy also uncovers the work of investigative journalism and its attention-grabbing scoops, revealing the secrets of the revealers of secrets. Available in English for the first time, this major work will arouse readers curiosity over the course of its unusual and colourful journey. By the end, now better informed and more cautious, they will be able to identify the traps of which they are the target. So long as curiosity is kept at bay, at least




Language, memory, and identity in the middle east

Автор: Salameh, Franck
Название: Language, memory, and identity in the middle east
ISBN: 0739137395 ISBN-13(EAN): 9780739137390
Издательство: Bloomsbury
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Цена: 6831.00 р.
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Описание: Since the West's very early flirtations with the modern Near East, and especially in the past 100 years of East-West relations, there has been considerable difficulty in understanding and defining the Middle East, the Arab world, pan-Arabism, Arab nationalism, and Middle Eastern identities in general. The Western impulse of conflating national identity with language, state, and ethnicity-often subsuming Arabic language into Arab ethnicity-has contributed to this misunderstanding and misreading of the region. For, while the Middle East can be accurately referred to by way of the generic "Arab world" label, the appellation itself is a misleading oversimplification that conceals an inherent diversity and multiplicity of Middle Eastern cultures, ethnicities, languages, and nationalities. And while there is certainly a dominant Arab ethnos, there are also significant numbers of Middle Eastern peoples and nationalities with historical memories and ethno-cultural bonds that challenge the dominant Arabist paradigm. Language, Memory, and Identity in the Middle East proposes a new reading of modern Middle Eastern history and suggests alternate solutions to the region's problems. The book is an attempt to rehabilitate and bring back to the fore of Middle East Studies the issue of language as a key factor in shaping (and misshaping) the region, with the hope of rediscovering a broader, more honest, and less ideologically tainted discussion on the Middle East. Language, Memory, and Identity in the Middle East has a special focus on Lebanon, a "Christian homeland," because Lebanon has traditionally acted as the region's template for change and a barometer gauging its problems and charting its progress.

Crime of poison in the middle ages

Автор: Collard, Franck
Название: Crime of poison in the middle ages
ISBN: 0313346992 ISBN-13(EAN): 9780313346996
Издательство: Bloomsbury
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Цена: 10989.00 р.
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Описание: A study of the venomous act of poisoning as it was conceived, executed, and prosecuted in the Middle Ages. It examines the perception of the crime of poisoning in the West in medieval times. It covers the period 500 to 1500 AD.


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