Routledge Handbook of Critical Public Relations 9781138212077

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Название: Routledge Handbook of Critical Public Relations
ISBN: 9781138212077
Издательство: Taylor&Francis
Классификация:

Исследования средств массовой информации

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ISBN-10: 1138212075
Обложка/Формат: Paperback
Страницы: 446
Вес: 0.77 кг.
Дата издания: 22.09.2016
Серия: Routledge companions in marketing, advertising and communication
Язык: English
Иллюстрации: 1 tables, black and white; 2 line drawings, black and white; 2 illustrations, black and white
Размер: 246 x 175 x 24
Ключевые слова: Public relations, BUSINESS & ECONOMICS / Marketing / General,BUSINESS & ECONOMICS / Public Relations,LANGUAGE ARTS & DISCIPLINES / Communication Studies
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference forpublic relationsresearchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Routledge Handbook of Critical Public Relations,