Bowie David Hospitality Marketing 9781138927483

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Автор: Bowie David
Название: Hospitality Marketing
Перевод названия: Дэвид Боуи: Маркетинг в индустрии гостеприимства
ISBN: 9781138927483
Издательство: Taylor&Francis
Классификация:

Торговля и маркетинг

Сфера обслуживания

Гостиничный бизнес

ISBN-10: 1138927481
Обложка/Формат: Paperback
Страницы: 434
Вес: 0.92 кг.
Дата издания: 29.09.2016
Серия: Economics/Business/Finance
Язык: English
Издание: 3 revised edition
Иллюстрации: Adapted version of "tourism management" (978-1-138-78457-4); 44 line drawings, color; 3 halftones, color; 38 tables, black and white; 47 illustrations, color
Размер: 192 x 245 x 22
Читательская аудитория: Postgraduate, research & scholarly
Ключевые слова: Hospitality industry, BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism,BUSINESS & ECONOMICS / Marketing / General
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание:

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.

Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

This 3rd Edition has been updated to include:

Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing
Updated online resources including: power point slides, test bank of questions, web links and additional case studies
New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels
New discussion questions to consolidate student learning at the end of each chapter.

Hospitality Marketing, Bowie David