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Asia Branding, Nguyen Bang



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Цена: 6120р.
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Автор: Nguyen Bang
Название:  Asia Branding
Перевод названия: Нгуен Банг: Бренды, рожденные Азией
ISBN: 9781137489951
Издательство: Springer
Классификация:
ISBN-10: 1137489952
Обложка/Формат: Paperback
Страницы: 350
Вес: 0.574 кг.
Дата издания: 14.10.2016
Серия: Economics/Business/Finance
Язык: English
Издание: 1st ed. 2017
Иллюстрации: Xviii, 350 p.
Размер: 184 x 234 x 22
Читательская аудитория: General (us: trade)
Ключевые слова: International business, BUSINESS & ECONOMICS / International / General
Подзаголовок: Connecting brands, consumers and companies
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии



Designing Brand Identity: An Essential Guide for the Whole Branding Team

Автор: Wheeler Alina
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team
ISBN: 1118980824 ISBN-13(EAN): 9781118980828
Издательство: Wiley
Рейтинг:
Цена: 5224 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.

Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen

Автор: Parker Honey, Parker Blaine
Название: Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen
ISBN: 1614482721 ISBN-13(EAN): 9781614482727
Издательство: Неизвестно
Рейтинг:
Цена: 2526 р.
Наличие на складе: Поставка под заказ.

Описание: Go ahead. Ask 10 people what branding is. You'll get 10 different answers. Mainly, those answers will be about things like logos, colors, fonts, jingles, or ads. The only apparent truth: Branding is the single most misunderstood concept in American marketing.
But for the businesses who understand brand, life becomes much easier---and much more profitable.
If you have a business and think your business has a brand, "Billion-Dollar Branding" will make you think again. "Billion-Dollar Branding" will shake the very foundations of everything you thought you knew about branding, rattle it around, and dump it down in front of you to be reassembled into the basis for pulverizing your competition.
Or, at the very least, make it easier to advertise your business, win friends, and influence prospects.
No matter the size of your business, whether there's one employee or one hundred, "Billion-Dollar Branding" has down-to-earth, actionable advice for your marketing. Drawing from examples as wide ranging as McDonald's and Motel 6, Andrew Dice Clay and Jeff Foxworthy, Denny's and the Disney Concert Hall, and various small businesses you've never heard of, "Billion-Dollar Branding" gets down to the business of branding---and offers a few laughs along the way. (Besides being career advertising professionals, both the authors have competed in the business of stand-up comedy. It's sometimes difficult to get them to behave.)
No matter what kind of advertising you do for your business, whether you're a social media maniac or a hard-core, dyed-in-the-wool Direct Response fiend, or you insert a homemade flyer into your local paper once a month, "Billion-Dollar Branding" wants you to find your juicy center.
Get this book. Get branding. Get more business. Or don't. The choice is yours.

Brands and Branding

Автор: Stephen Brown
Название: Brands and Branding
ISBN: 1473919525 ISBN-13(EAN): 9781473919525
Издательство: Sage Publications
Рейтинг:
Цена: 3559 р.
Наличие на складе: Невозможна поставка.

Описание: Lecturers/Instructors - Request a free digital inspection copy here A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers,  reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

Brands and Branding

Автор: Stephen Brown
Название: Brands and Branding
ISBN: 1473919517 ISBN-13(EAN): 9781473919518
Издательство: Sage Publications
Рейтинг:
Цена: 11915 р.
Наличие на складе: Поставка под заказ.

Описание: Lecturers/Instructors - Request a free digital inspection copy here A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers,  reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

Branding Tv

Автор: Mcdowell, Batten
Название: Branding Tv
ISBN: 0240807537 ISBN-13(EAN): 9780240807539
Издательство: Taylor&Francis
Рейтинг:
Цена: 6874 р.
Наличие на складе: Поставка под заказ.

Описание: Explains the essential principles underlying successful branding and offers practical strategies to measure, build and manage television brand equity. This book includes definitions of branding concepts, ways to measure brand equity, and a discussion of legal considerations.

Branding unbound; the future of advertising, sales, and the brand experience in the wireless age

Автор: Mathieson
Название: Branding unbound; the future of advertising, sales, and the brand experience in the wireless age
ISBN: 0814472877 ISBN-13(EAN): 9780814472873
Издательство: McGraw-Hill
Рейтинг:
Цена: 2061 р.
Наличие на складе: Поставка под заказ.

Описание: Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convinience, but the technologies behind them are also powerful tools for major cutting-edge marketing.

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Автор: Alice Tybout
Название: Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
ISBN: 0471690163 ISBN-13(EAN): 9780471690160
Издательство: Wiley
Рейтинг:
Цена: 3161 р.
Наличие на складе: Поставка под заказ.

Описание: The Foreword by renowned marketing guru, Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, "Kellogg on Branding" includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: the latest thinking on key branding concepts, including brand positioning and design; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and insights from senior managers, who have fought branding battles and won. This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

Passion Branding: Harnessing the Power of Emotion to Build Strong Brands

Автор: Neill Duffy
Название: Passion Branding: Harnessing the Power of Emotion to Build Strong Brands
ISBN: 0470850523 ISBN-13(EAN): 9780470850527
Издательство: Wiley
Рейтинг:
Цена: 5224 р.
Наличие на складе: Поставка под заказ.

Описание: When managed and leveraged effectively, sponsorship marketing is the most effective marketing discipline available. This title covers the topic from the perspective of the marketing professional.

Unconscious Branding

Автор: Van Praet Douglas
Название: Unconscious Branding
ISBN: 0230341799 ISBN-13(EAN): 9780230341791
Издательство: Palgrave
Рейтинг:
Цена: 1768 р.
Наличие на складе: Нет в наличии.

Описание: If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.

Branding Governance

Автор: Ind N
Название: Branding Governance
ISBN: 0470030755 ISBN-13(EAN): 9780470030752
Издательство: Wiley
Рейтинг:
Цена: 4674 р.
Наличие на складе: Поставка под заказ.

Описание: Challenges traditional thinking on brands. This title exposes the flaws in a marketing-led approach to brand-building, and offers in its place a organization-wide process that delivers fulfillment to employees and value to customers.

International Place Branding Yearbook

Автор: Go Frank M
Название: International Place Branding Yearbook
ISBN: 023027952X ISBN-13(EAN): 9780230279520
Издательство: Springer
Рейтинг:
Цена: 10971 р.
Наличие на складе: Поставка под заказ.

Описание: This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

Nation branding

Автор: Dinnie Keith
Название: Nation branding
ISBN: 1138775843 ISBN-13(EAN): 9781138775848
Издательство: Taylor&Francis
Рейтинг:
Цена: 7561 р.
Наличие на складе: Поставка под заказ.

Описание: Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.


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