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Asia Branding, Nguyen Bang



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Цена: 5537р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 449 шт.  Склад Америка: 124 шт.  
При оформлении заказа до: 23 июл 2021
Ориентировочная дата поставки: Середина- конец Августа

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Автор: Nguyen Bang
Название:  Asia Branding   (Нгуен Банг: Бренды, рожденные Азией)
Издательство: Springer
Классификация:
ISBN: 1137489952
ISBN-13(EAN): 9781137489951
Обложка/Формат: Paperback
Страницы: 350
Вес: 0.574 кг.
Дата издания: 14.10.2016
Серия: Economics/Business/Finance
Язык: English
Издание: 1st ed. 2017
Иллюстрации: Xviii, 350 p.
Размер: 184 x 234 x 22
Читательская аудитория: General (us: trade)
Ключевые слова: International business, BUSINESS & ECONOMICS / International / General
Подзаголовок: Connecting brands, consumers and companies
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation.



Designing Brand Identity: An Essential Guide for the Whole Branding Team

Автор: Wheeler Alina
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team
ISBN: 1118980824 ISBN-13(EAN): 9781118980828
Издательство: Wiley
Рейтинг:
Цена: 5104 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.

Unbranding: 100 Branding Lessons for the Age of Disruption

Автор: Stratten Scott, Stratten Alison
Название: Unbranding: 100 Branding Lessons for the Age of Disruption
ISBN: 1119417015 ISBN-13(EAN): 9781119417019
Издательство: Wiley
Рейтинг:
Цена: 2193 р.
Наличие на складе: Поставка под заказ.

Описание: UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would-be customers.

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Автор: Alice Tybout
Название: Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
ISBN: 0471690163 ISBN-13(EAN): 9780471690160
Издательство: Wiley
Рейтинг:
Цена: 2748 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Foreword by renowned marketing guru, Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, "Kellogg on Branding" includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: the latest thinking on key branding concepts, including brand positioning and design; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and insights from senior managers, who have fought branding battles and won. This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

Retail Marketing and Branding

Автор: Spillecke Dennis
Название: Retail Marketing and Branding
ISBN: 1118489527 ISBN-13(EAN): 9781118489529
Издательство: Wiley
Рейтинг:
Цена: 4041 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.

Branding in asia

Автор: Temporal, Paul
Название: Branding in asia
ISBN: 0471479101 ISBN-13(EAN): 9780471479109
Издательство: Wiley
Рейтинг:
Цена: 1675 р.
Наличие на складе: Поставка под заказ.

Описание: This title addresses branding issues in Asia. It explores how Asian companies will have to work at creating, developing, and managing powerful international brands. Updated information includes new case studies and additional material that examines branding online products and services.

Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement

Автор: Rowles Daniel
Название: Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement
ISBN: 0749481692 ISBN-13(EAN): 9780749481698
Издательство: Неизвестно
Рейтинг:
Цена: 3057 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Provides a step-by-step framework to build, optimize and measure online branding, including cutting edge updates on mobile marketing, augmented/virtual reality and new practical tools to implement them.

Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen

Автор: Parker Honey, Parker Blaine
Название: Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen
ISBN: 1614482721 ISBN-13(EAN): 9781614482727
Издательство: Неизвестно
Рейтинг:
Цена: 2122 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Go ahead. Ask 10 people what branding is. You'll get 10 different answers. Mainly, those answers will be about things like logos, colors, fonts, jingles, or ads. The only apparent truth: Branding is the single most misunderstood concept in American marketing.
But for the businesses who understand brand, life becomes much easier---and much more profitable.
If you have a business and think your business has a brand, "Billion-Dollar Branding" will make you think again. "Billion-Dollar Branding" will shake the very foundations of everything you thought you knew about branding, rattle it around, and dump it down in front of you to be reassembled into the basis for pulverizing your competition.
Or, at the very least, make it easier to advertise your business, win friends, and influence prospects.
No matter the size of your business, whether there's one employee or one hundred, "Billion-Dollar Branding" has down-to-earth, actionable advice for your marketing. Drawing from examples as wide ranging as McDonald's and Motel 6, Andrew Dice Clay and Jeff Foxworthy, Denny's and the Disney Concert Hall, and various small businesses you've never heard of, "Billion-Dollar Branding" gets down to the business of branding---and offers a few laughs along the way. (Besides being career advertising professionals, both the authors have competed in the business of stand-up comedy. It's sometimes difficult to get them to behave.)
No matter what kind of advertising you do for your business, whether you're a social media maniac or a hard-core, dyed-in-the-wool Direct Response fiend, or you insert a homemade flyer into your local paper once a month, "Billion-Dollar Branding" wants you to find your juicy center.
Get this book. Get branding. Get more business. Or don't. The choice is yours.

Brands and Branding

Автор: Stephen Brown
Название: Brands and Branding
ISBN: 1473919525 ISBN-13(EAN): 9781473919525
Издательство: Sage Publications
Рейтинг:
Цена: 2990 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Lecturers/Instructors - Request a free digital inspection copy here A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers,  reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

Brands and Branding

Автор: Stephen Brown
Название: Brands and Branding
ISBN: 1473919517 ISBN-13(EAN): 9781473919518
Издательство: Sage Publications
Рейтинг:
Цена: 9088 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Lecturers/Instructors - Request a free digital inspection copy here A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers,  reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

Branding Tv

Автор: Mcdowell, Batten
Название: Branding Tv
ISBN: 0240807537 ISBN-13(EAN): 9780240807539
Издательство: Taylor&Francis
Рейтинг:
Цена: 4850 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Explains the essential principles underlying successful branding and offers practical strategies to measure, build and manage television brand equity. This book includes definitions of branding concepts, ways to measure brand equity, and a discussion of legal considerations.

Branding unbound; the future of advertising, sales, and the brand experience in the wireless age

Автор: Mathieson
Название: Branding unbound; the future of advertising, sales, and the brand experience in the wireless age
ISBN: 0814472877 ISBN-13(EAN): 9780814472873
Издательство: McGraw-Hill
Рейтинг:
Цена: 1731 р.
Наличие на складе: Поставка под заказ.

Описание: Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convinience, but the technologies behind them are also powerful tools for major cutting-edge marketing.

Unconscious Branding

Автор: Van Praet Douglas
Название: Unconscious Branding
ISBN: 0230341799 ISBN-13(EAN): 9780230341791
Издательство: Palgrave
Рейтинг:
Цена: 1768 р.
Наличие на складе: Нет в наличии.

Описание: If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.


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