Asia Branding, Nguyen Bang

Автор: McIntyre Charles
Название: Multi-Channel Marketing, Branding and Retail Design
ISBN: 178635456X ISBN-13(EAN): 9781786354563
Издательство: Emerald
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Цена: 17615 р.
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Описание: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

Автор: Wheeler Alina
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team
ISBN: 1118980824 ISBN-13(EAN): 9781118980828
Издательство: Wiley
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Цена: 7199 р.
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Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.

Автор: Parker Honey, Parker Blaine
Название: Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen
ISBN: 1614482721 ISBN-13(EAN): 9781614482727
Издательство: Неизвестно
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Цена: 3456 р.
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Описание: Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company`s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business`s juicy center.

Автор: Aronczyk Melissa
Название: Branding the Nation: The Global Business of National Identity
ISBN: 0199752176 ISBN-13(EAN): 9780199752171
Издательство: Oxford Academ
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Цена: 6090 р.
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Описание: What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.

Автор: Stratten Scott, Stratten Alison
Название: Unbranding: 100 Branding Lessons for the Age of Disruption
ISBN: 1119417015 ISBN-13(EAN): 9781119417019
Издательство: Wiley
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Цена: 3259 р.
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Описание: UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would-be customers.

Автор: Stephen Brown
Название: Brands and Branding
ISBN: 1473919517 ISBN-13(EAN): 9781473919518
Издательство: Sage Publications
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Цена: 17846 р.
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Описание: A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.