Описание: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.
Описание: UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would-be customers.
Описание: Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company`s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business`s juicy center.
Автор: Stephen Brown Название: Brands and Branding ISBN: 1473919517 ISBN-13(EAN): 9781473919518 Издательство: Sage Publications Рейтинг: Цена: 15206 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
Описание: What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru