Customer Persuasion: How to Influence Your Customers to Buy More and Why an Ethical Approach Will Always Win 9780992661274

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Автор: Thomas Miss Chloe
Название: Customer Persuasion: How to Influence Your Customers to Buy More and Why an Ethical Approach Will Always Win
ISBN: 9780992661274
Классификация:

Деловая этика и социальная ответственность

Торговля и маркетинг

ISBN-10: 0992661277
Обложка/Формат: Paperback
Страницы: 252
Вес: 0.34 кг.
Дата издания: 22.09.2016
Язык: English
Размер: 229 x 152 x 14
Поставляется из: США
Описание: From generating traffic to getting the customers first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business.
In Customer Persuasion, Chlo Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales.
What youll learn in Customer Persuasion:

Why its essential to embrace persuasion in marketing
Why unethical persuasion will kill your business
How to work out which part of the business needs your attention
What website, marketing, customer service or product optimisation you need to do next
Lots of simple ways to increase your conversation rate

And 100s of ways to get more people to buy
Who this book is for:

Business owners and managers
Marketers
Entrepreneurs
Startups
Anyone who wants more customers

Additional resources included in Customer Persuasion to help you get more customers:

Business performance evaluation spreadsheet
Extended profiles of key case study businesses
Lists of successful companies whose approach you can model
Accompanying Customer Persuasion workbook
A checklist for each Stage of the model

Originally published as Customer Manipulation

Customer Persuasion: How to Influence Your Customers to Buy More and Why an Ethical Approach Will Always Win, Thomas Miss Chloe