Selling to the Point: Because the Information Age Demands a New Way to Sell 9780996475907

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Автор: Lipsius Jeffrey
Название: Selling to the Point: Because the Information Age Demands a New Way to Sell
ISBN: 9780996475907
Классификация: ISBN-10: 0996475907
Обложка/Формат: Paperback
Вес: 0.24 кг.
Дата издания: 27.02.2016
Язык: English
Размер: 216 x 140 x 11
Поставляется из: США
Описание: If you are a salesperson, Selling To The Point can radically improve the way you work. Selling To The Point begins by showing that the whole idea of selling something to someone is over, finished, dead. Yes, it might be true that using your old ways, your buyer might eventually purchase something. But have you noticed how hard thats getting? The problem is not about you. The fact is, this is a new world. In Selling To The Point, Jeffrey Lipsius reveals what your buyers really need from you in this new world-even if they dont know how to ask. Lipsius removes most of the old unquestioned assumptions basic to traditional sales training. Instead, you will learn to see your professional life in a new and refreshing way. Before long, you too will think of selling as a completely outmoded way of working. Instead, you will be focused on the Point of selling. And what is the Point of selling? Its amazingly simple. Unlike a lot of boring how-to books, Selling to the Point is fun to read because its told as a story. Here you will meet real people, people who may be quite a bit like you and your customers. Youll experience how they go through the transformation of becoming better buyers, with the help of their salespeople. And as soon as you have read only a few chapters, youll be able to put Lipsiuss powerful new concepts right to work. Its actually that easy, and maybe even fun to change your understanding of the selling process.

Selling to the Point: Because the Information Age Demands a New Way to Sell, Lipsius Jeffrey