Diversity in Advertising: Broadening the Scope of Research Directions, Williams Jerome D., Lee Wei-Na, Haugtvedt Curtis P.
Автор: Alison Novak, Emaani El-Burki Название: Defining Identity and the Changing Scope of Culture in the Digital Age ISBN: 1522502122 ISBN-13(EAN): 9781522502128 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 27027.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This book explores a multitude of topics pertaining to self-hood, self-expression, human interaction, and perceptions of civilization and culture in an age where technology has become integrated into every facet of our everyday lives"--
The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape: the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects. Diverse applications of the theory are documented in political communication, public relations, health communication, and social media research.
The Power of Information Networks will interest scholars, students and practitioners concerned with the media and their social and cultural effects.
Название: New directions in media and politics ISBN: 1138559121 ISBN-13(EAN): 9781138559127 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The field of media and politics is quickly changing as society transforms and new technologies develop. This text, now in its second edition, moves beyond rudimentary concepts and definitions to consider the exciting scholarly research that addresses the monumental changes in the media system of the United States and the world.
Название: New Directions in Media and Politics ISBN: 1138559113 ISBN-13(EAN): 9781138559110 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The field of media and politics is quickly changing as society transforms and new technologies develop. This text, now in its second edition, moves beyond rudimentary concepts and definitions to consider the exciting scholarly research that addresses the monumental changes in the media system of the United States and the world.
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