Chernyshova Natalya Soviet Consumer Culture in the Brezhnev Era 9781138182929

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Автор: Chernyshova Natalya (Наталья Чернышова)
Название: Soviet Consumer Culture in the Brezhnev Era
Перевод названия: Наталья Чернышова: Советская культура потребителя в брежневскую эпоху
ISBN: 9781138182929
Издательство: Taylor&Francis
Классификация:

История Европы

Социальная история и история культуры

Потребительство

Социальная и культурная антропология, этнография

ISBN-10: 1138182923
Обложка/Формат: Paperback
Страницы: 280
Вес: 0.52 кг.
Дата издания: 12.10.2015
Серия: Basees/routledge series on russian and east european studies
Язык: English
Иллюстрации: 7 line drawings, black and white; 8 halftones, black and white; 15 illustrations, black and white
Размер: 155 x 232 x 21
Читательская аудитория: Postgraduate, research & scholarly
Ключевые слова: Regional geography, SOCIAL SCIENCE / Ethnic Studies / General
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Европейский союз
Описание: After decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the Soviet Union, enabling ordinary people to enjoy modern consumer goods on an entirely new scale. This book analyses the politics and economics of the state’s efforts to improve living standards, and shows how mass consumption was often used as an instrument of legitimacy, ideology and modernization. However, the resulting consumer revolution brought its own problems for the socialist regime. Rising well-being and the resulting ethos of consumption altered citizens’ relationship with the state and had profound consequences for the communist project.The book uses a wealth of sources to explore the challenge that consumer modernity was posing to Soviet ‘mature socialism’ between the mid-1960s and the early 1980s. It combines analysis of economic policy and public debates on consumerism with the stories of ordinary people and their attitudes to fashion, Western goods and the home. The book contests the notion that Soviet consumers were merely passive, abused, eternally queuing victims and that the Brezhnev era was a period of ‘stagnation’, arguing instead that personal consumption provided the incentive and the space for individuals to connect and interact with society and the regime even before perestroika. This book offers a lively account of Soviet society and everyday life during a period which is rapidly becoming a new frontier of historical research.

Soviet Consumer Culture in the Brezhnev Era, Chernyshova Natalya