Intellectual Property, Traditional Knowledge and Cultural Property Protection: Cultural Signifiers in the Caribbean and the Americas, Le Gall Sharon B.
Автор: Le Gall, Jean-francois Название: Brownian motion, martingales, and stochastic calculus ISBN: 3319310887 ISBN-13(EAN): 9783319310886 Издательство: Springer Рейтинг: Цена: 7965.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a rigorous and self-contained presentation of stochastic integration and stochastic calculus within the general framework of continuous semimartingales.
Автор: Myrick, Jessica Gall Название: Role of emotions in preventative health communication ISBN: 0739191470 ISBN-13(EAN): 9780739191477 Издательство: Bloomsbury Рейтинг: Цена: 15147.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Health-related media permeate our modern experience, from using an online search engine to reading a pamphlet about vaccinations at the doctor's office or watching a television news report on the dangers of sitting too much. This book makes the argument that if prevention-focused health messages are to motivate behavior change, they must tug at the heartstrings, and researchers need to understand more precisely how different emotional reactions influence health message effects. In making this case, this book takes a quantitative, social science-based approach to understanding the role of emotions in shaping individual-level effects to preventative health messages disseminated through mass media channels. The book focuses on how discrete emotions evoked by preventative health media messages influence how audiences respond to those messages. Are they persuaded to change their behavior? Will they seek more information? Will they share information with others? Will they support prevention-focused policies? While a rich literature exists on the effects of health-related fear appeals on audiences, researchers have yet to fully explore the role that other discrete emotions play in health communication processes and outcomes. This book fills that gap by providing an overview of the role of nine different emotions-both positive and negative-in various prevention-focused health communication settings. It also introduces readers to commonly employed emotional theories and concepts and relates them to literature on prevention-focused health and policy communication. In addition to reviewing and synthesizing the literature, this book offers new directions to researchers hoping to improve the effectiveness of prevention-focused health messages.
Автор: Gall Gregor Название: Bob Crow: Socialist, Leader, Fighter ISBN: 1526100290 ISBN-13(EAN): 9781526100290 Издательство: NBN International Рейтинг: Цена: 4950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first biography of Bob Crow, the best-known union leader of his generation. It is a sympathetic but critical account, written from a radical sociological perspective. -- .
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