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Sustainable Marketing of Cultural and Heritage Tourism, Chhabra Deepak


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Автор: Chhabra Deepak
Название:  Sustainable Marketing of Cultural and Heritage Tourism
ISBN: 9781138880733
Издательство: Taylor&Francis
Классификация:
ISBN-10: 1138880736
Обложка/Формат: Paperback
Страницы: 256
Вес: 0.36 кг.
Дата издания: 10.04.2015
Серия: Routledge critical studies in tourism, business and management
Язык: English
Иллюстрации: 25 tables, black and white; 10 line drawings, black and white; 15 halftones, black and white; 25 illustrations, black and white
Размер: 234 x 156 x 14
Читательская аудитория: Undergraduate
Ключевые слова: Tourism industry, BUSINESS & ECONOMICS / Marketing / General,TRAVEL / Special Interest / Business
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание: The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.


Marketing National Parks for Sustainable Tourism

Автор: Wearing Stephen L.
Название: Marketing National Parks for Sustainable Tourism
ISBN: 1845415574 ISBN-13(EAN): 9781845415570
Издательство: Неизвестно
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Цена: 9380.00 р.
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Описание: This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.

Mythic Frontiers: Remembering, Forgetting, and Profiting with Cultural Heritage Tourism

Автор: Maher Daniel R.
Название: Mythic Frontiers: Remembering, Forgetting, and Profiting with Cultural Heritage Tourism
ISBN: 0813062535 ISBN-13(EAN): 9780813062532
Издательство: Mare Nostrum (Eurospan)
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Цена: 10026.00 р.
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Описание: The history of the Wild West has long been fictionalized in novels, films, and television shows. Catering to these popular representations, towns across America have created tourist sites connecting such tales with historical monuments. Yet these attractions stray from known histories in favor of the embellished past visitors expect to see.In Mythic Frontiers, Daniel Maher illustrates how aggrandized versions of the past have been used to turn a profit. Examining the imagined frontier town of Fort Smith, Arkansas, Maher warns that disconnecting cultural heritage tourism from history minimizes the devastating consequences of imperialism, racism, and sexism and relegitimizes the privilege bestowed upon white men.

Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications

Автор: Joao M. F. Rodrigues, Celia M. Q. Ramos, Pedro J.S. Cardoso, Claudia Henriques
Название: Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications
ISBN: 1522529276 ISBN-13(EAN): 9781522529279
Издательство: Mare Nostrum (Eurospan)
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Цена: 42966.00 р.
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Описание: Tourism is one of the most rapidly evolving industries of the 21st century. The integration of technological advancements plays a crucial role in the ability for many countries, all over the world, to attract visitors and maintain a distinct edge in a highly competitive market.The Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications is a pivotal reference source for the latest research findings on the utilization of information and communication technologies in tourism. Featuring extensive coverage on relevant areas such as smart tourism, user interfaces, and social media, this publication is an ideal resource for policy makers, academicians, researchers, advanced-level students, and technology developers seeking current research on new trends in ICT systems and application and tourism.

World Heritage and Tourism: Marketing and Management

Автор: Bailey Ashton Adie
Название: World Heritage and Tourism: Marketing and Management
ISBN: 113858360X ISBN-13(EAN): 9781138583603
Издательство: Taylor&Francis
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Цена: 7961.00 р.
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Описание: This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand.

Contemporary Issues in Cultural Heritage Tourism

Название: Contemporary Issues in Cultural Heritage Tourism
ISBN: 1138082015 ISBN-13(EAN): 9781138082014
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание:

The perceived quality of a destination's cultural offering has long been a significant factor in determining tourist choices of destination. More recently, the need to present touristic offerings that include cultural experiences and heritage has become widely recognised, that this aspect of the tourism experience is an important differentiator of destinations, as well as being amongst the most manageable. This has also led to an increase in the management of such experiences through special exhibitions, events and festivals, as well as through ensuring more routine and controlled access to heritage sites.

Reflecting the increasing application of cultural heritage as a driver for tourism and development, this book provides for the first time a cohesive volume on the subject that is theoretically rich, practically applied and empirically grounded. Written by expert scholars and practitioners in the field, the book covers a broad range of theoretical perspectives of cultural heritage tourism; regeneration, policy, stakeholders, marketing, socio-economic development, impacts, sustainability, volunteering and ICT. It takes a broad view, integrating international examples of sites, monuments as well as intangible cultural heritage, motor vehicle heritage events and modern art museums.

This significant book furthers knowledge of the theory and application of tourism within the context of cultural heritage and will be of interest to students, researchers and practitioners in a range of disciplines.

The Responsible Fashion Company: Integrating Ethics and Aesthetics in the Supply Chain

Автор: Rinaldi Francesca Romana, Testa Salvo
Название: The Responsible Fashion Company: Integrating Ethics and Aesthetics in the Supply Chain
ISBN: 178353219X ISBN-13(EAN): 9781783532193
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: The Responsible Fashion Company provides an overview of the theory, challenges and opportunities of sustainability in the fashion, design and luxury industries and presents leading examples from pioneers such as Gucci, Levi`s, Timberland and Brunello Cucinelli.

Sustainable Tourism on a Finite Planet

Автор: Epler Wood Megan
Название: Sustainable Tourism on a Finite Planet
ISBN: 1138217611 ISBN-13(EAN): 9781138217614
Издательство: Taylor&Francis
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Цена: 7195.00 р.
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Описание:

This book helps all those involved in international tourism develop the new skills, tools and investments required to protect irreplaceable global resources from the impacts of escalating tourism demand over the next 50 years. It documents how technology and the growing global middle class are driving a travel revolution which requires a new paradigm in managing tourism destinations. Travel and tourism supply chains and business models for hotels, tour operators, cruise lines, airlines and airports are analysed and environmental management techniques are proposed for each sector. A pragmatic set of solutions are offered to support the transition to lower impact tourism development worldwide.

It recommends that decision makers assess the current and future value of natural, social, and cultural capital to guide investment in destinations and protect vital resources. Case studies illustrate why budgets to protect local destinations are consistently underestimated and offer guidance on new metrics. Innovative approaches are proposed to support the transition to green infrastructure, protect incomparable landscapes, and engage local people in the monitoring of vital indicators to protect local resources.

It provides students, professionals, and policy makers with far-reaching recommendations for new educational programs, professional expertise, financing, and legal frameworks to lower tourism's rapidly escalating carbon impacts and protect the health and well-being of local populations, ecosystems, cultures, and monuments worldwide.  

Consumer behavior in tourism and hospitality research

Название: Consumer behavior in tourism and hospitality research
ISBN: 178714691X ISBN-13(EAN): 9781787146914
Издательство: Turpin
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Цена: 15337.00 р.
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Описание: The chapters in this volume provide tools and evidence useful for deep understanding of tourists` buying, consumption, and being through examinations of consumers` self-descriptions of personal markers of their trip configurations.


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