Export Strategy: Markets and Competition (Rle Marketing), Piercy Nigel

Автор: Piercy, Rob
Название: Portmeirion
ISBN: 1845274075 ISBN-13(EAN): 9781845274078
Издательство: Неизвестно
Рейтинг:
Цена: 5280.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Life Cycle: Psychological and Theological Perceptions will provide students, professors, and pastoral counselors with a description of human personality development from birth to death with both psychological and theological perspectives. You will discover personality development as it unfolds in the individual and is influenced by the family to help you discover the lifecycle as a sacred journey.

Автор: Piercy, Marge
Название: He, She and It
ISBN: 1785033794 ISBN-13(EAN): 9781785033797
Издательство: Random House - Penguin
Рейтинг:
Цена: 1715.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In the middle of the twenty-first century, life as we know it has changed for all time. Shira Shipman`s marriage has broken up, and her young son has been taken from her by the corporation that runs her zone, so she has returned to Tikva, the Jewish town where she grew up. There, she is welcomed by Malkah, the brilliant grandmother who raised her.

Автор: Hulbert, James M. Capon, Noel Piercy, Nigel F.
Название: Total integrated marketing
ISBN: 1439167273 ISBN-13(EAN): 9781439167274
Издательство: Simon & Schuster
Цена: 2753.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts.

Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, when companies succeed it is often because every single person in every department -- from Sales to Human Resources to Finance -- has one paramount goal: to win and keep customers. Many of today's companies, however, have not heeded this crucial message. When they falter, it is often due to the fact that different departments report to different executives: then short-term goals like sales drive out the long-term necessity of marketing. Despite lip service to the contrary, the marketing departments of most companies often fail to reach their most important customers. Drawing on their combined experience of three-quarters of a century advising corporations, Hulbert, Capon, and Piercy argue that marketing must be dragged out of the marketing department. Indeed, it must become the top priority of the CEO, who automatically sets the tone for the entire company.

The solution, the authors demonstrate, is to integrate the marketing imperative into every function of a corporation: finance, operations, sales, R&D, customer service, and human resources. This total marketing strategy has proven hugely successful for companies such as Intel, Canadian Pacific Hotels, Safeway, and Toyota.

Total Integrated Marketing provides an essential framework for designing and managing change so that companies can outperform their rivals. Containing a wealth of marketing tips and innovations easily adapted to any business, this is essential reading for all managers concerned about the future of their companies.